Delvaux- Le Madame
Mazarine Digital introduced the newest edition of the House's iconic bag: Le Madame.
The bag transforms into a life-sized, connected and virtual swing.
We created a unique retail experience at a pop-up at the Le Bon Marché. As part of the "Geek, but Chic" tech exhibition, this new shopping adventure echoed Delvaux's surrealist heritage. As visitors grasped the chains, they embarked on a poetic journey into the heart of the brand's Belgian roots, featuring four immersive 3D videos. Based on the success of the Paris event, the pop-up rolled out at various retail locations around the world.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
Balmain - The Balmain Spirit
Balmain unveils the extension of its digital platform The Balmain Spirit designed and produced by Mazarine Digital : www.thebalmainspirit.com
This experience was designed in line with the brand's visual identity and codes.
The innovative platform allows users to enter The Balmain Spirit virtual spaces, to discover the history, runway shows, collections and campaigns of the fashion house.
Numéro Homme 47
Numéro Homme 47 Spring-Summer 2024
Available on shop.numero.com
With the Paris 2024 Olympic and Paralympic Games fast approaching, this new Numéro Homme celebrates sport with three global icons on the cover.
A soccer legend who demonstrated his talents from PSG to AC Milan, Sweden's Zlatan Ibrahimović recounts his career in an intimate portrait. Three-time basketball champion and gold medalist, the American looks back on his greatest inspirations and his commitment to the Black and LGBT cause.
Jamaican icon and athlete Usain Bolt, holder of the 100m and 200m world records, talks about his childhood, his best racing memories and his perseverance in an exclusive interview.
In the run-up to the historic event that will take the capital by storm this summer, Numéro Homme takes a behind-the-scenes look at the Olympic Games, with insights from Tony Estanguet, President of Paris 2024, judo champion Teddy Riner and Pierre Rabadan, Deputy Mayor of Paris. Then we head to England, with a report on the Boat Race, the famous rowing race between Cambridge and Oxford universities.