Audemars Piguet - "Collectors Lounge" Exhibition

Brand ExhibitionsWatch & jewelry

Audemars Piguet presented its innovative concepts in its Collectors Lounge at Art Basel Hong Kong, Bâle and Miami Beach by Mazarine New York.

The brand challenged artists and designers to create artwork and physical spaces that express Audemars Piguet’s cultural and geographical origins. 

Each piece offers a fresh interpretation of the Swiss Jura mountains and reflects on the brand’s history, its commitment to creativity, innovation and independence. Artist and designer Fernando Mastrangelo envisioned the lounge as a way to reintroduce visitors to the Vallée de Joux.

Located in Manhattan, the New York-based team continues to push global luxury brands to new heights by creating effective brand campaign narratives, turn-key strategic actions, engaging, influential and culturally relevant events and brand activations.

Mazarine New York