Calvin Klein
Mazarine Stories supports Calvin Klein on the concept of new campaign for the iconic perfume Eternity Calvin Klein.
The campaign marks the return of the iconic couple Christy Turlington Burns and her husband Edward Burns, 30 years after their first appearance. Shot by Matt Lambert, we combined traditional black and white with color shots. This contrast expresses the couple's committed past and strength.
The campaign, which translates into a compilation of joyful moments by the ocean, is a tribute to their timeless love story. Lachlan Bailey captured the iconic couple for the key visual, an image that evokes one of the couple's many memories, a stolen moment from their never-ending love story.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.
Eilish™ - Billie Eilish Fragrances
The artist launches her Eilish™ brand with a 360° campaign for her first eponymous fragrance by Mazarine Digital and Mazarine New York.
For the launch of pop icon Billie Eilish’s perfume, we helped the singer-songwriter design and produce her first advertising campaign.
We also developed her e-commerce platform around a unique user experience in which the perfume bottle, in the shape of the artist’s bust, serves as a 3D menu.
Jaeger - Lecoultre
Mazarine Digital realize the Reverso digital activation campaign for Jaeger-LeCoultre.
To renew the image of its iconic Reverso, Jaeger-LeCoultre worked with Mazarine on a digital activation campaign broadcast on the brand's networks for spring 2019.
The films and visuals illustrate the concept of the Tipping Point, the magic movement of the case that makes the Reverso unique and highlights its art deco design.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
Numéro 250
Numéro 250 - Love
Available on shop.numero.com
Numéro celebrates its twenty-fifth anniversary with a special edition, heralded by eight covers from eight emblematic series in its history: Kate Moss photographed by Nathaniel Goldberg, Natalia Vodianova photographed by Sølve Sundsbø and Naomi Campbell photographed by Peter Lindbergh.
From the first issue, published in March 1999, to the most recent, published last November, this exceptional 250th issue looks back over twenty-five years of creation, and brings together dozens of memorable images signed by its most prestigious photographers, such as Jean-Baptiste Mondino, Txema Yeste, Mert & Marcus, Viviane Sassen, Koto Bolofo and many others...
