Calvin Klein
Mazarine Stories supports Calvin Klein on the concept of new campaign for the iconic perfume Eternity Calvin Klein.
The campaign marks the return of the iconic couple Christy Turlington Burns and her husband Edward Burns, 30 years after their first appearance. Shot by Matt Lambert, we combined traditional black and white with color shots. This contrast expresses the couple's committed past and strength.
The campaign, which translates into a compilation of joyful moments by the ocean, is a tribute to their timeless love story. Lachlan Bailey captured the iconic couple for the key visual, an image that evokes one of the couple's many memories, a stolen moment from their never-ending love story.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.
La Perla Beauty
The iconic lingerie brand launches La Perla Beauty in collaboration with Mazarine Stories.
"What is behind the woman you see? The woman you don’t see…”
Since its beginnings in 1954 La Perla Lingerie has defined contemporary femininity by striking a balance between elegance and seduction. We focused on promoting the avant-garde values of the Italian house as we prepared to launch its beauty brand. Together, we defined the brand platform as well as the editorial and social media strategy of all annual communications.
To announce the launch of La Perla Beauty, we designed and produced its first 360° advertising campaign, showcasing the La Perla Signature fragrance with brand ambassador Malika El Masloushi.
We welcomed the press and influencers at a live phygital brand launch event using our interactive “Smart Player™” device.
Delvaux
A virtual showroom for the Spring-Summer 2021 collection conceived by Mazarine Digital.
We imagined and brought to life an immersive digital experience to introduce the brand’s new collection to customers and the press.
This virtual showroom invites visitors to take a pastoral stroll through the brand's flagship store, with splashes of seasonal colors and exclusive content.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
Numéro art 15
Numéro Art, the leading magazine for international contemporary art, features the most influential personalities, events and places in the contemporary creative scene.
For its 15th edition, Numéro art features a striking duo on the cover, with international star Ugo Rondinone on one side, and Tarek Lakhrissi, an emerging art figure in France, on the other.
Respectively mentor and young talent in the Reiffers Art Initiatives mentoring program, they present their joint exhibition in Paris until December. An immersive journey through color....
Numéro art also celebrates the new artistic season with an exceptional cover by legendary photographers Luigi & Iango, who pay tribute to Surrealism on the occasion of the exhibition devoted to it at the Centre Pompidou.
Also in this issue, the season's major events, including the Art Basel Paris fair and our portrait of 8 Parisian gallerists, leading figures in the young art scene. But also unmissable exhibitions such as Arte povera at the Bourse de Commerce, Pop Forever at the Fondation Louis Vuitton, Rirkrit Tiravanija at LUMA Arles and Martine Syms at Lafayette Anticipations. Not forgetting Paris Photo and our focus on 5 women photographers.
