DIOR. COM

Fragrance & beauty

E-commerces & platforms

Paid amplification & CRM

Design and maintenance of the dior.com digital ecosystem by Mazarine Digital.

Our collaboration with the House of Dior began in 2009 with the creation and development of the Christian Dior Couture website. Since then, we have been working together to enrich and adapt the platform according to the latest trends and innovations, in a constant effort to improve, create and innovate. With these goals in mind, we suggested merging the Dior Couture and Dior Beauté sites, bringing together nine product categories under one roof and sparking creative and technological synergies.

At the same time, we defined the iconographic guidelines and shot 1,800 products sold on the e-commerce platform.

We set out to create an online experience that reflects Dior’s history and heritage while driving adoption.

Our 120 experts imagine immersive omni-channel digital experiences.

From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.

DIOR HOLIDAY

Fragrance & beauty

E-commerces & platforms

Deep dive into the enchanting holiday season universe developped by Mazarine digital.

SHU UEMURA 

Social Media & Amplification

Fragrance & beauty

Shu Uemura has entrusted the development of an international guideline for its global strategy to Mazarine Asia Pacific.

The guideline focuses on the Chinese, Japanese, Korean and Hong Kong markets around the big concept #showbyshu.

Mazarine Asia Pacific also provides social and digital activation on WeChat to be in a position to cover consumers both online and offline to draw their attention to the beauty brand.

Based in Shanghai since 10 years, our teams work together with brands to grow and amplify their influence in China and the Asia-Pacific region.

Brands benefit from targeted campaigns and social strategies, content creation, as well as innovative digital and “smart retail” experiences.