Le Musée du Louvre - Louvre.fr
Mazarine Digital teams reimagined the user interface to reach an international audience.
The website redesign of louvre.fr solidifies the renowned institution’s place as the international reference for French culture. The redesign of the Louvre’s digital platform invites the world to experience the richness of this cultural institution.
Built as a mobile-first, visual, and immersive interface, the new site encourages users to plan their itinerary before their visit, but also to discover the Louvre's incredible collection of digital content beyond its walls. We also supported the Musée du Louvre for the design and development of its new media platform, Louvre+. A new space that combines a wide range of resources to discover, in an innovative way, the collections of the museum.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
Opéra National de Paris
operadeparis.com, an avant-garde digital showcase for the cultural sector by Mazarine Digital.
We worked with the Opéra National de Paris to innovate and modernize.
We redesigned and developed Opéra National de Paris’ digital platform in order to create a multi-device experience with a streamlined user experience. Since the platform launched, we continue to maintain and update the site.
Following our initial mission, our teams at Mazarine Paris and Mazarine Asia Pacific joined forces to imagine and develop a new strategy, specific to the Chinese market, with the goal of making Opéra National de Paris known around the world.
Three weeks before the ballet was scheduled to make tour stops at the Singapore and Shanghai Opera houses, we launched a digital campaign on Wechat and Weibo, pitching Palais Garnier as one of the top five tourist destinations for the Chinese public.
Numéro 246
Numéro 246 of April-May 2024
Available on shop.numero.com
Issue 246 "Végétal", April-May 2024, features fashion series by Kenny Germé, Txema Yeste, Ben Hassett, Damien Krisl, Anthony Arquier and Edgar Berg.
Also featured in this issue: a portrait of Pretty Yende, one of the leading South African sopranos of our time, photographed by Fabien Montique; a portfolio of the immense photographer Paolo Roversi, honored by a major exhibition at the Palais Galliera; the meteoric rise of actress and singer Zendaya, the new icon of a generation, currently starring in the second part of Dune; and the revelation of French cinema Nadia Tereszkiewicz, who plays an astonishing role in Stéphanie Di Giusto's film Rosalie, and reveals herself through the lens of Luc Braquet.
