LE MUSÉE DU LOUVRE
Mazarine Digital teams reimagined the user interface to reach an international audience.
The redesign of the Louvre’s digital platform invites the world to experience the richness of this cultural institution. Built as a mobile-first, visual, and immersive interface, the new site encourages users to plan their itinerary before their visit, but also to discover the Louvre's incredible collection of digital content beyond its walls.
The website redesign of louvre.com solidifies the renowned institution’s place as the international reference for French culture.
We also supported the Musée du Louvre for the design and development of its new media platform, Louvre+. A new space that combines a wide range of resources to discover, in an innovative way, the collections of the museum.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
OPÉRA NATIONAL DE PARIS
We redesigned and developed Opéra National de Paris’ digital platform in order to create a multi-device experience with a streamlined user experience. Since the platform launched, we continue to maintain and update the site.
We worked with the Opéra National de Paris to innovate and modernize.
Following our initial mission, our teams at Mazarine Paris and Mazarine Asia Pacific joined forces to imagine and develop a new strategy, specific to the Chinese market, with the goal of making Opéra National de Paris known around the world.
Three weeks before the ballet was scheduled to make tour stops at the Singapore and Shanghai Opera houses, we launched a digital campaign on Wechat and Weibo, pitching Palais Garnier as one of the top five tourist destinations for the Chinese public.
The artist Sebastian Errazuriz presents his latest artwork "blu Marble" as part of a new campaign by the e-cigarette company blu. A production signed Mazarine New York.
A contemplative event production by artist Sebastian Errazuriz through a stream that projects the Earth in real time from space. This work is an echo of the famous "Blue Marble" photo taken during the last Apollo 17 lunar mission.
Sebastian Errazuriz honors this iconic photograph by bringing it to life with a monumental outdoor sculpture that broadcasts a live video of the Earth via a NASA satellite: "blu Marble". Mazarine New York has demonstrated a 360° level of expertise in making this art project visible both on the Lower East Side and on the facade of the New Museum.
For the inauguration, Mazarine held a private launch at Galerie Richard Taittinger featuring the artist and an exhibition documenting the project.
An exclusive celebrity guest on this date is Mike Massimino, former NASA astronaut. Known for being the first person to tweet from space, he shared his unique perspective on "blu Marble."