Loewe Technology – Klang audio campaign
Loewe Technology unveils its 360 campaign with Kylian Mbappé, conceived, produced and directed by Mazarine Stories and Mazarine Digital.
Mazarine Stories and Mazarine Digital, in their first 360 campaign collaboration with the German brand, have chosen Kylian Mbappé as the perfect embodiment of their vision.
In the elegant and graphic world of the Klang audio products collection, Kylian Mbappé lets himself get carried away by the rich sound experience and interacts with the music. In a voiceover, he invites the audience to participate in this new journey: "Sync with everything in your life; it's an ongoing process. Embrace the journey, stay true to your values, and celebrate the sensations you create every day". It was also an opportunity to unveil the brand's new Synchronicity concept: Syncing design, technology, craftsmanship, and emotions together to offer a life in sync. The campaign comes to life through photos and videos orchestrated on social and paid.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.
Marantz - "Sound For What You See"
Marantz introduces its launch campaign for its CINEMA product line entitled "Sound For What You See", designed and produced by Mazarine New York.
The campaign combines luxury craftsmanship with state-of-the-art audio to reveal a redefined cinematic sound.
For this occasion, Oscar-winning composer Max Richter has taken on the role of global brand ambassador.
Numéro Homme 48
Numéro Homme 48 Autumn-Winter 2024-2025 special issue
Available on shop.numero.com
Contents of Numéro Homme 48, autumn-winter 2024-2025: fashion series by Ethan Hart, Dominique Issermann, Daniel Archer, Laura Sciacovelli, Arash Khaksari and Kenny Germé.
On the cover, France's favorite personality, Omar Sy, looks like a cowboy out to conquer the West. Based between Paris and Los Angeles, where he is pursuing an international career, the actor, currently starring in John Woo's remake of The Killer (in cinemas October 23), talks about his ambitions.
