Mazarine Pascalie Design imagined the new graphic identity for the L'Oréal Professionnel division and all the product designs for its brands.
The result: strong identities with sustainable packaging made with a new type of recycled plastic and ink, the "Virgin Plastic". For the professional color care range, a new signature bottle, with expert and modern laboratory codes and soft pastel tones.
We redesigned L'Oréal Professionnel’s identity to reaffirm its brands’ expert, technical and fashionable dimensions.
For the Blond studio line, black, white and a touch of iridescent metal, an intense and technical universe. And for Majirel, fresh and colorful identity dresses more ecological aluminium tubes.
A team of 30 experts, with a singular creative approach, collaborates with brands to evolve their visual identity and create innovative designs for their products and packaging. Thanks to our expertise in design volume, materials and industrial constraints, we explore the latest innovations while following ecodesign principles.
Beforehand, the agency also contributes to strategic thinking and defining the brand platform as well as product naming. Whether in the ultra luxury, premium or mass market, our knowledge of each and their trends means we can help all brands, be they leading or niche.
MAYBELLINE NEW YORK
Design of the graphic identity and volumes by Mazarine Pascalie Design.
The artist Sebastian Errazuriz presents his latest artwork "blu Marble" as part of a new campaign by the e-cigarette company blu. A production signed Mazarine New York.
A contemplative event production by artist Sebastian Errazuriz through a stream that projects the Earth in real time from space. This work is an echo of the famous "Blue Marble" photo taken during the last Apollo 17 lunar mission.
Sebastian Errazuriz honors this iconic photograph by bringing it to life with a monumental outdoor sculpture that broadcasts a live video of the Earth via a NASA satellite: "blu Marble". Mazarine New York has demonstrated a 360° level of expertise in making this art project visible both on the Lower East Side and on the facade of the New Museum.
For the inauguration, Mazarine held a private launch at Galerie Richard Taittinger featuring the artist and an exhibition documenting the project.
An exclusive celebrity guest on this date is Mike Massimino, former NASA astronaut. Known for being the first person to tweet from space, he shared his unique perspective on "blu Marble."