Reiffers Art Initiatives - "Infiltrées, 5 manières d'habiter le monde" Exhibition
"INFILTRÉES – 5 manières d’habiter le monde" is the second group exhibition of the Reiffers Art Initiatives 2023 Prize.
The exhibition "Infiltrées - 5 manières d'habiter le monde" highlight the artistic process of five emerging artists from the contemporary scene: Meriem Bennani, Han Bing, Bianca Bondi, Binta Diaw and Ser Serpas.
The exhibition invites the five artists to take over the Acacias Art Center - whose new architecture will be revealed on this occasion - to display works that are almost entirely new. Artists who are not content to simply engage with the world, but who work just as hard to reconfigure it aesthetically and conceptually to propose other visions and other ways of making the world, together. At the end of the exhibition, one of them will be awarded the Reiffers Prize. With the support of Mazarine Group and La Mode en Images.
For the second edition of the Reiffers Art Initiatives Prize, the artistic committee members chose five emerging artists from the contemporary scene. This new group exhibition highlighted the artistic approach of these young talents. This year's prize goes to the artist Serpas.
The artist's works form abstract poems that tell of our relationship with our environment and our ability to make it our own, to reassemble it as much as to sublimate it. Represented by Galerie Balice Hertling, the artist is not content to simply grapple with the world, but works just as hard to reconfigure it aesthetically and conceptually, to propose other imaginaries and other ways of making the world, together. Voted for by the public and the Reiffers Art Initiatives artistic committee, the work of this young American artist living in Paris was singled out for its artistic approach and the sensitivity of its works, which faithfully reflect the tensions shaking today's society.
The art book "Infiltrées - 5 manières d'habiter le monde" features the exhibition at the Acacias Art Center of the 2023 edition of the Reiffers Art Initiatives Prize.
The exhibition featured works by five emerging women artists from four continents (Africa, America, Asia and Europe), selected by the artistic committee: Meriem Bennani, Han Bing, Binta Diaw, Bianca Bondi and Ser Serpas, the 2023 winner.
Reiffers Art Initiatives is a foundation created to support young contemporary creation and cultural diversity.
Reiffers Art Initiatives’ mission is to support France’s new art scene and give it international visibility. It finances and gives exposure to thirty emerging artists every year, who will influence tomorrow’s contemporary art scene.
Reiffers Art Initiatives - "No Apologies" Exhibition
The Acacias Art Center hosted Kenny Dunkan's "No Apologies" exhibition in October 2021. This marked the first Reiffers Art Initiatives mentorship program exhibition under the mentorship of American artist Rashid Johnson.
“I have too often apologized to myself for being who I am," says the artist. “Because of my skin color, my sexuality...Today, I don't want to apologize for being the person I am anymore."
– Kenny Dunkan.
Reiffers Art Initiatives, an endowment fund for young contemporary creation and cultural diversity, opened the inaugural exhibition of its mentorship program “NO APOLOGIES” at the Acacias Art Center in October 2021. The exhibition featured work by French artist Kenny Dunkan, under the mentorship of world-renowned artist Rashid Johnson.
"NO APOLOGIES" delved into the artist's thoughts on his Caribbean heritage. Each installation formed a microclimate, drawing on the cultural richness of Guadeloupe ౼ from the aesthetic and symbolic power of carnival to mythologies and magical and religious beliefs.
It also served as a platform for Kenny Dunkan to discuss the post-colonial heritage of his island. The body itself, a recurring theme for the artist, who never hesitates to use his own black body, was also at the heart of the collection: a fragmented body, diverse and in the making. The title "NO APOLOGIES" ("no excuses") is the artist’s way of adressing the current violence against bodies, whether black, gay, and his refusal to excuse these actions.
NO APOLOGIES is the inaugural programme of the Reiffers Art Initiatives mentorship with the support of Mazarine, La Mode en Images and the Acacias Art Center. Kenny Dunkan, the first artist to receive the award, has continued an in-depth dialogue with his mentor Rashid Johnson.
Nourished by his exchanges and the advice of the famous Afro-American artist, Kenny Dunkan has proposed an exhibition at the opening of FIAC 2021 in the form of an initiatory journey through monumental and immersive installations, sculptures, videos and photographs, recounted in this exceptional book, which bears witness to a unique creative epic.
Ferragamo - Curiously Delicious Holiday
Mazarine Digital reinvents the traditional Christmas campaign for the House of Ferragamo: a 360° campaign where the unexpected meets tradition, sprinkled with a generous dose of gourmandise.
The starting point: the enchanting world of The Nutcracker. The twist imagined by the agency? Bringing the iconic puppet to life and placing it at the helm of a wrapping service as unique as it is unexpected, somewhere between a cabinet of curiosities and a buffet overflowing with delectable treats.
Beyond the concept, this campaign pays tribute to the creativity of Salvatore Ferragamo, the house's founder, renowned for crafting shoes from candy wrappers without ever compromising on functionality or relevance. The seasonal selection of leather goods and accessories is showcased through content tailored to diverse communication platforms: delightfully addictive pieces for social platforms like TikTok and Instagram, impactful DOOH videos, and reimagined "unwrapping" classics that highlight the art of whimsical "wrapping." This storytelling is particularly suited for in-store communication.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.