Reiffers Art Initiatives - "Infiltrées, 5 manières d'habiter le monde" Exhibition 

"INFILTRÉES – 5 manières d’habiter le monde" is the second group exhibition of the Reiffers Art Initiatives 2023 Prize.

The exhibition "Infiltrées - 5 manières d'habiter le monde" highlight the artistic process of five emerging artists from the contemporary scene: Meriem Bennani, Han Bing, Bianca Bondi, Binta Diaw and Ser Serpas.

The exhibition invites the five artists to take over the Acacias Art Center - whose new architecture will be revealed on this occasion - to display works that are almost entirely new. Artists who are not content to simply engage with the world, but who work just as hard to reconfigure it aesthetically and conceptually to propose other visions and other ways of making the world, together. At the end of the exhibition, one of them will be awarded the Reiffers Prize. With the support of Mazarine Group and La Mode en Images. 

For the second edition of the Reiffers Art Initiatives Prize, the artistic committee members chose five emerging artists from the contemporary scene. This new group exhibition highlighted the artistic approach of these young talents. This year's prize goes to the artist Serpas.

The artist's works form abstract poems that tell of our relationship with our environment and our ability to make it our own, to reassemble it as much as to sublimate it. Represented by Galerie Balice Hertling, the artist is not content to simply grapple with the world, but works just as hard to reconfigure it aesthetically and conceptually, to propose other imaginaries and other ways of making the world, together. Voted for by the public and the Reiffers Art Initiatives artistic committee, the work of this young American artist living in Paris was singled out for its artistic approach and the sensitivity of its works, which faithfully reflect the tensions shaking today's society.

The art book "Infiltrées - 5 manières d'habiter le monde" features the exhibition at the Acacias Art Center of the 2023 edition of the Reiffers Art Initiatives Prize.

The exhibition featured works by five emerging women artists from four continents (Africa, America, Asia and Europe), selected by the artistic committee: Meriem Bennani, Han Bing, Binta Diaw, Bianca Bondi and Ser Serpas, the 2023 winner.

Reiffers Art Initiatives is a foundation created to support young contemporary creation and cultural diversity. 

Reiffers Art Initiatives’ mission is to support France’s new art scene and give it international visibility. It finances and gives exposure to thirty emerging artists every year, who will influence tomorrow’s contemporary art scene. 

Louis Vuitton - "Louis Vuitton x Jeff Koons" Exhibition 

Exhibition and Gala Dinner at the Louvre Museum in Paris on the occasion of the House's collaboration with Jeff Koons for the Master Collection, by La Mode en Images.

With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.

Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.

Cacharel - Ella Ella 

Mazarine Digital unveils the launch campaign for Cacharel’s new women’s fragrance, Ella Ella – a finely crafted creation for the new generation. 

Redefining Cacharel’s Momentum. Writing a new chapter of feminity after 7 years without a new fragrance.  

What greater challenge than guiding a house whose campaigns have defined their time? With Ella Ella, we sought to speak with honesty, to connect with a generation of young women still finding their wings. An invitation to take flight. Here, a new vision of femininity emerges—free, authentic, and deeply felt. A young woman ready to grow, to embrace herself. Her symbol? The butterfly, a constant presence in the campaign, gracing both the screen and the bottle. 

Our 120 experts imagine immersive omni-channel digital experiences.

From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.