Audemars Piguet - "Beyond Watching" Exhibition 

The "Beyond Watching" exhibition in Tokyo: a glimpse into the brand’s roots in the Swiss Jura by Mazarine New York.

Visitors were invited to visualize the complexity of time through the prism of contemporary art and design. 

More than 150 watches from the brand's heritage collection were on display. The event also showcased works of art reflecting the brand's long-standing collaborations with artists as well as the meticulous and experimental nature of the profession. Mazarine NYC worked alongside designer Mathieu Lehanneur to create an exhibition showcasing 144 years of manufacturing and works by Ryoji Ikeda, Alexandre Joly and Dan Holdsworth.

Located in Manhattan, the New York-based team continues to push global luxury brands to new heights by creating effective brand campaign narratives, turn-key strategic actions, engaging, influential and culturally relevant events and brand activations.

Cartier - "Precious Design" Exhibition 

On the occasion of the International Design Fair, Cartier presents in Milan an unexpected exhibition around the Juste un Clou and Ecrou de Cartier collections. A production signed La Mode en Images.

New York artist Desi Santiago imagines a precious garage made entirely of gold for the famous jeweler. When the ordinary becomes precious.

To celebrate this singular convergence of industry and jewelry craftsmanship, Cartier also collaborated with young French visual artist Cerise Doucède. The two installations, exhibited in weightlessness, are each composed of thousands of nails and nuts linked together by invisible wires.

With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.

Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.

Hugo Boss - Boss Bottled Triumph Elixir

Hugo Boss unveils a new digital campaign, BOSS Bottled Triumph Elixir, designed, directed and produced by Mazarine Digital. 

Mazarine Digital partners with Hugo Boss for the launch of its limited edition BOSS Bottled Triumph Elixir. 

With this digital campaign featuring three leading international footballers - Phil Foden (UK), Kai Havertz (DE) and Eduardo Camavinga (FR) - in an impactful graphic universe, Mazarine and BOSS Bottled celebrate the triumphant spirit of the limited edition BOSS Bottled Triumph Elixir. 

Our 120 experts imagine immersive omni-channel digital experiences.

From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.