Delvaux- Le Madame
Mazarine Digital introduced the newest edition of the House's iconic bag: Le Madame.
The bag transforms into a life-sized, connected and virtual swing.
We created a unique retail experience at a pop-up at the Le Bon Marché. As part of the "Geek, but Chic" tech exhibition, this new shopping adventure echoed Delvaux's surrealist heritage. As visitors grasped the chains, they embarked on a poetic journey into the heart of the brand's Belgian roots, featuring four immersive 3D videos. Based on the success of the Paris event, the pop-up rolled out at various retail locations around the world.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
Balmain - ss21 & fw21
Virtual launch of the Spring-Summer 2021 and Fall-Winter 2021 runway shows via Mazarine’s Smart Player by Mazarine Digital.
For years, Balmain has entrusted us with the task of establishing the fashion house as a pioneer in digital innovation.
After successfully orchestrating the live broadcast of the Spring-Summer 2021 fashion show, we replicated the Smart Player experience for the Fall-Winter 2021 collection.
Our innovative Smart Player technology allows users to capture memorable moments and interact with exclusive content.
This immersive solution enhances the classic fashion show experience with "pre-order" and "drive-to-store" features throughout the virtual event.
Panthère de Cartier
Mazarine Image signs the Panthère de Cartier campaign, combining bold jewelry craftsmanship with watchmaking precision, embodied by Vanessa Kirby.
A symbol of sensuality and freedom, Panthère de Cartier creations find the perfect ally in Vanessa Kirby, a friend of the House.
In this campaign directed by Mazarine Image, she immerses herself in the wild and lush world of the panther, embodying an instinctive connection between the woman and her feline alter ego. The campaign unites power and elegance in a naturalistic, magnetic, and timeless jewel.
At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.
Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.