Delvaux- Le Madame
Mazarine Digital introduced the newest edition of the House's iconic bag: Le Madame.
The bag transforms into a life-sized, connected and virtual swing.
We created a unique retail experience at a pop-up at the Le Bon Marché. As part of the "Geek, but Chic" tech exhibition, this new shopping adventure echoed Delvaux's surrealist heritage. As visitors grasped the chains, they embarked on a poetic journey into the heart of the brand's Belgian roots, featuring four immersive 3D videos. Based on the success of the Paris event, the pop-up rolled out at various retail locations around the world.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
Balmain - ss21 & fw21
Virtual launch of the Spring-Summer 2021 and Fall-Winter 2021 runway shows via Mazarine’s Smart Player by Mazarine Digital.
For years, Balmain has entrusted us with the task of establishing the fashion house as a pioneer in digital innovation.
After successfully orchestrating the live broadcast of the Spring-Summer 2021 fashion show, we replicated the Smart Player experience for the Fall-Winter 2021 collection.
Our innovative Smart Player technology allows users to capture memorable moments and interact with exclusive content.
This immersive solution enhances the classic fashion show experience with "pre-order" and "drive-to-store" features throughout the virtual event.
Numéro 248
Numéro 248 of October 2024
Available on shop.numero.com
Issue 248 “Mode” of October 2024 features: fashion series by Brigitte Niedermair, Txema Yeste, Szilveszter Makó, Julien Vallon, Bjarne x Takata, Bruno + Nico and Sofia Sanchez and Mauro Mongiello.
Also in this issue: Argentine singer Nathy Peluso confesses the inspirations behind her music, a crossroads of genres - R'n'B, salsa, cumba - which is revealed here in a fashion series photographed by Sofia Sanchez and Mauro Mongiello; as well as French actress Noémie Merlant, who starred in the film Emmanuelle before releasing her first feature film Les Femmes au Balcon.
Numéro 248 takes a look at pop angel Pierre de Maere, crowned Male Revelation at the 2023 Victoires de la musique awards; and also at the new fashion guard to watch at the LVMH awards, which this year honored designers Hodakova and Duran Lantink.
Also in this issue: an interview with José Martinez, director of dance at the Paris Opéra; a meeting with Apichatpong Weerasethakul, the Thai filmmaker to whom the Centre Pompidou is devoting a major retrospective; the artist Marisol, a pop art figure highlighted by the Fondation Louis Vuitton this autumn; design nuggets at PAD London; director Chantal Akerman's exhibition-event at the Jeu de Paume; young visual artist Mimosa Echard, who is preparing her solo show at Galerie Chantal Crousel...
