DELVAUX - Le Madame
Mazarine Digital introduced the newest edition of the House's iconic bag: Le Madame.
The bag transforms into a life-sized, connected and virtual swing.
We created a unique retail experience at a pop-up at the Le Bon Marché. As part of the "Geek, but Chic" tech exhibition, this new shopping adventure echoed Delvaux's surrealist heritage. As visitors grasped the chains, they embarked on a poetic journey into the heart of the brand's Belgian roots, featuring four immersive 3D videos. Based on the success of the Paris event, the pop-up rolled out at various retail locations around the world.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
Balmain SS21 & FW21
Virtual launch of the Spring-Summer 2021 and Fall-Winter 2021 runway shows via Mazarine’s Smart Player by Mazarine Digital.
For years, Balmain has entrusted us with the task of establishing the fashion house as a pioneer in digital innovation. After successfully orchestrating the live broadcast of the Spring-Summer 2021 fashion show, we replicated the Smart Player experience for the Fall-Winter 2021 collection.
Our innovative Smart Player technology allows users to capture memorable moments and interact with exclusive content. This immersive solution enhances the classic fashion show experience with "pre-order" and "drive-to-store" features throughout the virtual event.
BOUCHERON
Mazarine Asia Pacific launched the year-end campaign for Boucheron, handling content creation and social communication.
In 2019, Mazarine created a series of visuals for Boucheron to capture the mood of the year-end celebration with celebrity Zhou Dongyu and his iconic Four product with a touch of playfulness, confidence and effortless style.
The production package includes a key visual, a video and four behind-the-scenes photos, which are fully used on digital channels in mainland China.
