Aberlour
Mazarine Stories supports Aberlour in defining and expressing its new brand platform in France.
In its quest for premiumization, Aberlour, a single malt from the Pernod Ricard group, called on Mazarine Stories to develop a new sustainable platform that would resonate with the aspirations of its target audience and the heritage of Scottish single malt.
A new brand platform translated into a signature, a press visual, a press kit and an event allowing specialized journalists to live the brand experience on the Aberlour site in Scotland. Aberlour, generous by nature since 1879, a signature that illustrates both the value of generosity specific to the brand and the importance of nature where the Aberlour distillery is located. Since 1879, this virtuous link between the distillery and nature, its land and its community is what makes Aberlour single malt so special.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.