Adidas - Santa Fe

Mazarine New York partnered with Adidas to bring a unique sports sanctuary to life in the heart of the New Mexican desert.

In collaboration with PlayLab Studio, Mazarine New York helped transform an active gypsum mine in Santa Fe, New Mexico, into a one-of-a-kind-200-meter running track. 

Designed to integrated seamlessly with the landscape, the track allowed guests to run along its outer edge, taking in breathtaking views of surrounding terrain. After the run, the experience shifted to the heart of the space - a central fire pit and gathering area, fostering connection and reflection in a striking natural setting. 

Located in Manhattan, the New York-based team continues to push global luxury brands to new heights by creating effective brand campaign narratives, turn-key strategic actions, engaging, influential and culturally relevant events and brand activations.

Ritz Paris - Reopening

An event celebrating the reopening of the Ritz Paris and the restoration of the Vendôme Column by Mazarine Events.

The famous Vendôme Column, first erected in 1810 as a tribute to Napoleon I, was briefly demolished during a period of political turmoil. Since its reinstatement in 1872, it had not been restored in any way ౼ until now. To celebrate this momentous occasion, we created a video mapping, which was projected on the Column, highlighting the history of this Parisian landmark. The evening featured a music and light show that Ritz guests.

With 25 talents, Mazarine Events creates and produces tailor-made brand experiences.

Alongside our creative and artistic community, we imagine memorable experiences that incorporate, from the early stages of creation until after the event, producing content and creating an echo among media and socially. 

Maison Margiela - Replica Dinner

Maison Margiela Replica Holidays 2021 diner in Paris.

With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.

Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.

Dom Perignon x Jean-Michel Basquiat

Mazarine New York collaborated with Dom Pérignonto unveil the Vintage 2015 special edition tribute to Jean-Michel Basquiat with a celebratory party at The Brant Foundation in NYC.

Dom Pérignon unveils its special Basquiat-inspired edition during an exclusive evening in New York. 

The evening honored Basquiat’s enduring legacy with Dom Pérignon champagne flowing throughout, an exclusive showcase of nightlife Polaroids by photographer Maripol, and a live jazz performance by Onyx Collective followed by a high-energy DJ set by Justin Strauss.