Ardian italy - Scrigno
Mazarine Image worked closely with SCC Vendôme and Ardian Italy to create a marketing strategy for the Scrigno project that would convince luxury houses to invest in this prestigious location.
A historic, exceptional and rare place, located in the heart of Milan.
The Scrigno project set out to inject new energy into the center of Milan. To create a cultural meeting point and a business hub that would generate new energy, new perspectives and a new commercial momentum. The project transforms the street, while also improving quality of life in the surrounding area. It creates a new destination for new business, new customers and new opportunities. The project also reinvents high-end shopping through a lively and authentic experience that is open and welcoming.
At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.
Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.
Matthew Day & Rashid Johnson
Exhibition book 'New American Art'.- October 2015
The book illustrates the never seen before works of Rashid Johnson and Matthew Day Jackson, displayed at the Studio des Acacias.
Their creation share a certain vision of the American dream: an often-criticized aspect of America, synonymous with imperialism and hegemony, from racial strife to the Second World War.
Publisher: Éditions Studio des Acacias by Mazarine
Contributions: interview of Matthew Day Jackson and Rashid Johnson, interview of Paul-Emmanuel Reiffers by Thibault Wychowanok
Informations: a 2015 publication, hardcover, 50 pages, in french & english. Dimensions: 23,3 x 1,3 x 30,5 cm
Reiffers Art Initiatives is a foundation created to support young contemporary creation and cultural diversity.
Reiffers Art Initiatives’ mission is to support France’s new art scene and give it international visibility. It finances and gives exposure to thirty emerging artists every year, who will influence tomorrow’s contemporary art scene.
Reiffers Art Initiatives - Mentorship Exhibition 2024
The fourth exhibition of the Reiffers Art Initiatives mentorship program at Art Basel Paris.
Ugo Rondinone is the mentor of artist Tarek Lakhrissi for the fourth edition of the 2024 Reiffers Art Initiatives mentorship program. The exhibition will be presented at the Reiffers Art Center on the occasion of Art Basel Paris.
A leading figure in contemporary art, Ugo Rondinone takes on the role of Reiffers Art Initiatives mentor in 2024. Celebrated by the world’s leading museums (MoMA PS1, Centre Pompidou, Whitechapel Gallery, Château de Versailles, etc.), Ugo Rondinone is a renowned multidisciplinary artist, poet, collector and curator.
A visual artist and poet, Tarek Lakhrissi develops his practice around different media such as writing, performance, video and sculpture.
Words and language are the source of his work. Exploring poetry, popular culture and affects, Tarek Lakhrissi’s work redefines an emancipating imagination and anticipates an equally emancipating future.
