Aria
The Opéra national de Paris’ launch of its Aria digital platform by Mazarine Digital.
The opera is anything but classic.
In an effort to open up and reinvent itself, the Opéra National de Paris asked us to help design and develop its Aria program.
The mobile site uses artificial intelligence to make the art of opera and choreography accessible to everyone. In just a few minutes, Aria invites you to discover a work of art; it takes you backstage to see how sets are made and introduces you to the vocal sounds of the opera.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.