Armani Beauty - Cuir Majesté
For the reedition of "Cuir Majesté", Mazarine Middle East developed a comprehensive 360 campaign for Ramadan for the GCC region.
Centered around self-introspection and redefining the notion of "Majestic Moments", the campaign starring Saudi actor Muhanad Al Hamdi.
The strategy unfolds across multiple waves, with this first phase kicks off with soft launch teaser, followed by a full campaign push, amplification with behind-the-scenes and social media content to foster engagement.
The agency supports luxury brands and cultural institutions in expanding their reach and influence across the Middle East region.
Mazarine Middle East offers a wide range of expertise, from brand strategy to content creation, 360° campaigns, and digital and social activations. Based in Dubai, the agency operates across the entire Gulf region.