Armani Beauty - Vert Malachite
Following the success of our "Majestic Moments" campaign, Mazarine embarks on the next phase of our Ramadan journey in the GCC region—this time, unveiling the iconic "Vert Malachite" perfume in a breathtaking new light.
Starring the elegant Saudi Actress Andria Tayeh, this chapter unfolds against the vast, golden expanse of the Arabian desert, where self-reflection meets timeless beauty.
Just like the first wave, the strategy unfolds in multiple stages—starting with a soft launch teaser, followed by a full campaign rollout, and amplified through social media and behind-the-scenes content to strengthen the connection with the audience.
The agency supports luxury brands and cultural institutions in expanding their reach and influence across the Middle East region.
Mazarine Middle East offers a wide range of expertise, from brand strategy to content creation, 360° campaigns, and digital and social activations. Based in Dubai, the agency operates across the entire Gulf region.