Atelier Cologne
Atelier Cologne entrusts Mazarine Digital with its editorial strategy, the creation of its content on social networks and the design of its new e-commerce platform.
Mazarine Digital supports the perfume house Atelier Cologne in its digital transformation.
From the digital strategy to the creation of content, through the animation of its social communities and now its new e-commerce flagship.
Each of the contents and interfaces produced by the agency highlight this house of character, with a fresh, poetic and joyful visual identity.
More than a business destination, this new digital platform offers 'Cologners' a true sensory experience, a journey into the world of olfaction. An intuitive and mobile first experience for an international and social native community.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
Dior - Dior.com
Design and maintenance of the dior.com digital ecosystem by Mazarine Digital.
We set out to create an online experience that reflects Dior’s history and heritage while driving adoption.
Our collaboration with the House of Dior began in 2009 with the creation and development of the Christian Dior Couture website. Since then, we have been working together to enrich and adapt the platform according to the latest trends and innovations, in a constant effort to improve, create and innovate. With these goals in mind, we suggested merging the Dior Couture and Dior Beauté sites, bringing together nine product categories under one roof and sparking creative and technological synergies. At the same time, we defined the iconographic guidelines and shot 1,800 products sold on the e-commerce platform.
Numéro 248
Numéro 248 of October 2024
Available on shop.numero.com
Issue 248 “Mode” of October 2024 features: fashion series by Brigitte Niedermair, Txema Yeste, Szilveszter Makó, Julien Vallon, Bjarne x Takata, Bruno + Nico and Sofia Sanchez and Mauro Mongiello.
Also in this issue: Argentine singer Nathy Peluso confesses the inspirations behind her music, a crossroads of genres - R'n'B, salsa, cumba - which is revealed here in a fashion series photographed by Sofia Sanchez and Mauro Mongiello; as well as French actress Noémie Merlant, who starred in the film Emmanuelle before releasing her first feature film Les Femmes au Balcon.
Numéro 248 takes a look at pop angel Pierre de Maere, crowned Male Revelation at the 2023 Victoires de la musique awards; and also at the new fashion guard to watch at the LVMH awards, which this year honored designers Hodakova and Duran Lantink.
Also in this issue: an interview with José Martinez, director of dance at the Paris Opéra; a meeting with Apichatpong Weerasethakul, the Thai filmmaker to whom the Centre Pompidou is devoting a major retrospective; the artist Marisol, a pop art figure highlighted by the Fondation Louis Vuitton this autumn; design nuggets at PAD London; director Chantal Akerman's exhibition-event at the Jeu de Paume; young visual artist Mimosa Echard, who is preparing her solo show at Galerie Chantal Crousel...
