Audemars Piguet - Art Basel

Mazarine New-York and Mazarine Asia Pacific support Audemars Piguet in the production of its annual Art Commissions since 2013.

For Art Basel 2021 in Hong Kong, Audemars Piguet inaugurates its 5th Art Commission and its 1st in Asia, produced in collaboration with Mazarine New-York and Mazarine Asia Pacific.

"The Moon Is Leaving Us" is a large-scale installation by Hong Kong-based artist Phoebe Hui, exploring the symbolic power of the Moon, between cultural representations and scientific realities.

At Art Basel Miami Beach 2018, Audemars Piguet is collaborating with Tomás Saraceno and the Aerocene Foundation to create a spectacular installation entitled Albedo. A Mazarine New-York production.

Opening at Art Basel Miami Beach in 2018, Albedo, so titled for its reference to the amount of solar radiation a surface reflects, takes the form of a large-scale temporal pavilion of upturned, reflective umbrellas of varying sizes. The work continues the Aerocene Foundation's effort to raise awareness of the increasing fragility of the planet's atmosphere and to propose imaginative solutions to free the world from the need for fossil fuels.

For Art Basel Miami Beach 2017, the third Audemars Piguet Art Commission unveils Slow-Moving Luminaries, a large-scale installation by American artist Lars Jan. A Mazarine New-York production.

This experiential work called "Slow-Moving Luminaries" invites visitors to question the relationship between man and nature. On the upper level, miniature buildings appear and disappear from the pool throughout the day. The mechanically complex installation evokes buildings submerged by climate change. In striking contrast, the lower level reveals a labyrinth of plant elements.

With this new artistic collaboration, Audemars Piguet continues its strong commitment to art and the environment.

For Art Basel Miami Beach 2016, Audemars Piguet's second Art Commission entrusts Sun Xun with the creation of a major new work of art facing the ocean. A Mazarine New-York production.

Sun Xun reveals "Reconstruction of the Universe", a monumental bamboo pavilion housing a surreal 3D animated film in stop motion inhabited by half-human, half-animal creatures and dreamlike landscapes. The artist combines traditional Chinese ink, woodcut and animation to explore the theme of the metaphysics of time.

For Art Basel Hong Kong 2016, Audemars Piguet calls on Chilean artist and designer Sebastian Errazuriz to design Ice Cycle, a lounge inspired by glacial formations. A Mazarine New-York production.

The "Ice Cycle" exhibition draws its inspiration from ice structures to express the purity of nature and the passing of time. Its main thematic elements are 3D representations of ice and water.

Audemars Piguet partners with Perrotin Art Gallery to present Curiosity, an ambitious contemporary art piece designed by French artist duo Kolkoz, at Art Basel Miami Beach 2013. Produced by Mazarine New-York.

"Curiosity” takes the form of a floating cottage standing in front of the iconic modern abandoned structure of Miami's Marine Stadium. The chalet hosts events throughout the week.

Located in Manhattan, the New York-based team continues to push global luxury brands to new heights by creating effective brand campaign narratives, turn-key strategic actions, engaging, influential and culturally relevant events and brand activations.

Reiffers Art Initiatives - "No Apologies" Exhibition 

The Acacias Art Center hosted Kenny Dunkan's "No Apologies" exhibition in October 2021. This marked the first Reiffers Art Initiatives mentorship program exhibition under the mentorship of American artist Rashid Johnson.

“I have too often apologized to myself for being who I am," says the artist. “Because of my skin color, my sexuality...Today, I don't want to apologize for being the person I am anymore."

– Kenny Dunkan.

Reiffers Art Initiatives, an endowment fund for young contemporary creation and cultural diversity, opened the inaugural exhibition of its mentorship program “NO APOLOGIES” at the Acacias Art Center in October 2021. The exhibition featured work by French artist Kenny Dunkan, under the mentorship of world-renowned artist Rashid Johnson.

"NO APOLOGIES" delved into the artist's thoughts on his Caribbean heritage. Each installation formed a microclimate, drawing on the cultural richness of Guadeloupe ౼ from the aesthetic and symbolic power of carnival to mythologies and magical and religious beliefs.

It also served as a platform for Kenny Dunkan to discuss the post-colonial heritage of his island. The body itself, a recurring theme for the artist, who never hesitates to use his own black body, was also at the heart of the collection: a fragmented body, diverse and in the making. The title "NO APOLOGIES" ("no excuses") is the artist’s way of adressing the current violence against bodies, whether black, gay, and his refusal to excuse these actions.

NO APOLOGIES is the inaugural programme of the Reiffers Art Initiatives mentorship with the support of Mazarine, La Mode en Images and the Acacias Art Center. Kenny Dunkan, the first artist to receive the award, has continued an in-depth dialogue with his mentor Rashid Johnson. 

Nourished by his exchanges and the advice of the famous Afro-American artist, Kenny Dunkan has proposed an exhibition at the opening of FIAC 2021 in the form of an initiatory journey through monumental and immersive installations, sculptures, videos and photographs, recounted in this exceptional book, which bears witness to a unique creative epic.

Reiffers Art Initiatives is a foundation created to support young contemporary creation and cultural diversity. 

Reiffers Art Initiatives’ mission is to support France’s new art scene and give it international visibility. It finances and gives exposure to thirty emerging artists every year, who will influence tomorrow’s contemporary art scene. 

Rick Owens - ss25 

Rick Owens Spring-Summer 2025 show at the Palais de Tokyo in Paris, produced by La Mode en Images. 

With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.

Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.