Audemars Piguet - Art Basel
Mazarine New-York and Mazarine Asia Pacific support Audemars Piguet in the production of its annual Art Commissions since 2013.
For Art Basel 2021 in Hong Kong, Audemars Piguet inaugurates its 5th Art Commission and its 1st in Asia, produced in collaboration with Mazarine New-York and Mazarine Asia Pacific.
"The Moon Is Leaving Us" is a large-scale installation by Hong Kong-based artist Phoebe Hui, exploring the symbolic power of the Moon, between cultural representations and scientific realities.
At Art Basel Miami Beach 2018, Audemars Piguet is collaborating with Tomás Saraceno and the Aerocene Foundation to create a spectacular installation entitled Albedo. A Mazarine New-York production.
Opening at Art Basel Miami Beach in 2018, Albedo, so titled for its reference to the amount of solar radiation a surface reflects, takes the form of a large-scale temporal pavilion of upturned, reflective umbrellas of varying sizes. The work continues the Aerocene Foundation's effort to raise awareness of the increasing fragility of the planet's atmosphere and to propose imaginative solutions to free the world from the need for fossil fuels.
For Art Basel Miami Beach 2017, the third Audemars Piguet Art Commission unveils Slow-Moving Luminaries, a large-scale installation by American artist Lars Jan. A Mazarine New-York production.
This experiential work called "Slow-Moving Luminaries" invites visitors to question the relationship between man and nature. On the upper level, miniature buildings appear and disappear from the pool throughout the day. The mechanically complex installation evokes buildings submerged by climate change. In striking contrast, the lower level reveals a labyrinth of plant elements.
With this new artistic collaboration, Audemars Piguet continues its strong commitment to art and the environment.
For Art Basel Miami Beach 2016, Audemars Piguet's second Art Commission entrusts Sun Xun with the creation of a major new work of art facing the ocean. A Mazarine New-York production.
Sun Xun reveals "Reconstruction of the Universe", a monumental bamboo pavilion housing a surreal 3D animated film in stop motion inhabited by half-human, half-animal creatures and dreamlike landscapes. The artist combines traditional Chinese ink, woodcut and animation to explore the theme of the metaphysics of time.
For Art Basel Hong Kong 2016, Audemars Piguet calls on Chilean artist and designer Sebastian Errazuriz to design Ice Cycle, a lounge inspired by glacial formations. A Mazarine New-York production.
The "Ice Cycle" exhibition draws its inspiration from ice structures to express the purity of nature and the passing of time. Its main thematic elements are 3D representations of ice and water.
Audemars Piguet partners with Perrotin Art Gallery to present Curiosity, an ambitious contemporary art piece designed by French artist duo Kolkoz, at Art Basel Miami Beach 2013. Produced by Mazarine New-York.
"Curiosity” takes the form of a floating cottage standing in front of the iconic modern abandoned structure of Miami's Marine Stadium. The chalet hosts events throughout the week.
Venice Biennale 2024 - Julien Creuzet
Arter produces “Attila cataracte ta source aux pieds des pitons verts finira dans la grande mer gouffre bleu nous nous nous noyâmes dans les larmes marées de la lune” by Julien Creuzet for the French Pavilion at the 60th Venice Biennale International Art Exhibition.
Created by Julien Creuzet, under the curatorship of Céline Kopp and Cindy Sissokho, the exhibition is designed as an immersive, multi-sensory experience.
By inviting visitors into a space traversed by fluids, where a radical and collective imaginary opens up, inhabited by divine presences, connected to Venice by its waters and with his own poetry, Julien Creuzet invites us to decentre our gaze and to see the French Pavilion as a space of mobility, visibility and reunion.
ARTER produces exhibitions and major artistic events for cultural institutions, local authorities and major luxury brands.
ARTER is a European agency with an international reach, promoting responsible, resilient culture with impact. A pioneer in the art production, the agency has been helping artists and players in the arts and culture sector to realize their projects for the past 20 years.
Oscar de la Renta - New York
Mazarine New York partnered with Oscar de la Renta to unveil New York, a fragrance that captures the spirit of the city that never sleeps.
The campaign follows Candice Swanepoel as she arrives in NYC, blending the vibrant energy of the iconic metropolis with the timeless elegance of Oscar de la Renta.
With notes of strawberry, rose, and sandalwood, the scent encapsulates the essence of the city, while the flacon’s vertical fluting pays homage to NYC’s Art Deco architecture. The fragrance’s soft pink hue reflects the ephemeral femininity of the Oscar Woman, merging vibrant urban energy with refined sophistication.
