Audemars Piguet - "Beyond Watching" Exhibition 

The "Beyond Watching" exhibition in Tokyo: a glimpse into the brand’s roots in the Swiss Jura by Mazarine New York.

Visitors were invited to visualize the complexity of time through the prism of contemporary art and design. 

More than 150 watches from the brand's heritage collection were on display. The event also showcased works of art reflecting the brand's long-standing collaborations with artists as well as the meticulous and experimental nature of the profession. Mazarine NYC worked alongside designer Mathieu Lehanneur to create an exhibition showcasing 144 years of manufacturing and works by Ryoji Ikeda, Alexandre Joly and Dan Holdsworth.

Located in Manhattan, the New York-based team continues to push global luxury brands to new heights by creating effective brand campaign narratives, turn-key strategic actions, engaging, influential and culturally relevant events and brand activations.

Audemars Piguet - "Collectors Lounge" Exhibition

Audemars Piguet presented its innovative concepts in its Collectors Lounge at Art Basel Hong Kong, Bâle and Miami Beach by Mazarine New York.

The brand challenged artists and designers to create artwork and physical spaces that express Audemars Piguet’s cultural and geographical origins. 

Each piece offers a fresh interpretation of the Swiss Jura mountains and reflects on the brand’s history, its commitment to creativity, innovation and independence. Artist and designer Fernando Mastrangelo envisioned the lounge as a way to reintroduce visitors to the Vallée de Joux.

Panthère de Cartier 

Mazarine Image signs the Panthère de Cartier campaign, combining bold jewelry craftsmanship with watchmaking precision, embodied by Vanessa Kirby.

A symbol of sensuality and freedom, Panthère de Cartier creations find the perfect ally in Vanessa Kirby, a friend of the House.

In this campaign directed by Mazarine Image, she immerses herself in the wild and lush world of the panther, embodying an instinctive connection between the woman and her feline alter ego. The campaign unites power and elegance in a naturalistic, magnetic, and timeless jewel.

At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.

Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.