AUDEMARS PIGUET -
Beyond Watching Tokyo

Events & Brand Exhibitions

Watch & jewelry

The Beyond Watching exhibition in Tokyo: a glimpse into the brand’s roots in the Swiss Jura by Mazarine New York.

Visitors were invited to visualize the complexity of time through the prism of contemporary art and design. 

More than 150 watches from the brand's heritage collection were on display. The event also showcased works of art reflecting the brand's long-standing collaborations with artists as well as the meticulous and experimental nature of the profession. Mazarine NYC worked alongside designer Mathieu Lehanneur to create an exhibition showcasing 144 years of manufacturing and works by Ryoji Ikeda, Alexandre Joly and Dan Holdsworth.

Located in Manhattan, the New York-based team continues to push global luxury brands to new heights by creating effective brand campaign narratives, turn-key strategic actions, engaging, influential and culturally relevant events and brand activations.

Piaget

Events & Brand Exhibitions

Watch & jewelry

Watches and Wonders exhibition in Geneva by La Mode en Images.

With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.

Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.

Louis Vuitton - Haute Joaillerie

Events & Brand Exhibitions

Watch & jewelry

Haute Joaillerie exhibition in Prague by La Mode en Images.

CARTIER - CHINESE VALENTINE'S DAY

Campaigns and content

Watch & jewelry

Cartier reveals its new campaign for Chinese Valentine's Day 2021 designed and produced by Mazarine Asia Pacific.

The visuals were produced as part of the Chinese Valentine's Day concept in an elegant and upscale tone.

The campaign is embodied by brand ambassadors such as entrepreneur Laurinda He, actress Zhang Xiaofei and actors Shawn Dou & Li Xian, who showcase the romantic sentiment of Valentine's Day through iconic Cartier gift sets.

Based in Shanghai since 10 years, our teams work together with brands to grow and amplify their influence in China and the Asia-Pacific region.

Brands benefit from targeted campaigns and social strategies, content creation, as well as innovative digital and “smart retail” experiences.