Audemars Piguet - "Beyond Watching" Exhibition
The "Beyond Watching" exhibition in Tokyo: a glimpse into the brand’s roots in the Swiss Jura by Mazarine New York.
Visitors were invited to visualize the complexity of time through the prism of contemporary art and design.
More than 150 watches from the brand's heritage collection were on display. The event also showcased works of art reflecting the brand's long-standing collaborations with artists as well as the meticulous and experimental nature of the profession. Mazarine NYC worked alongside designer Mathieu Lehanneur to create an exhibition showcasing 144 years of manufacturing and works by Ryoji Ikeda, Alexandre Joly and Dan Holdsworth.
Audemars Piguet - Art Basel
Mazarine New-York and Mazarine Asia Pacific support Audemars Piguet in the production of its annual Art Commissions since 2013.
For Art Basel 2021 in Hong Kong, Audemars Piguet inaugurates its 5th Art Commission and its 1st in Asia, produced in collaboration with Mazarine New-York and Mazarine Asia Pacific.
"The Moon Is Leaving Us" is a large-scale installation by Hong Kong-based artist Phoebe Hui, exploring the symbolic power of the Moon, between cultural representations and scientific realities.
At Art Basel Miami Beach 2018, Audemars Piguet is collaborating with Tomás Saraceno and the Aerocene Foundation to create a spectacular installation entitled Albedo. A Mazarine New-York production.
Opening at Art Basel Miami Beach in 2018, Albedo, so titled for its reference to the amount of solar radiation a surface reflects, takes the form of a large-scale temporal pavilion of upturned, reflective umbrellas of varying sizes. The work continues the Aerocene Foundation's effort to raise awareness of the increasing fragility of the planet's atmosphere and to propose imaginative solutions to free the world from the need for fossil fuels.
For Art Basel Miami Beach 2017, the third Audemars Piguet Art Commission unveils Slow-Moving Luminaries, a large-scale installation by American artist Lars Jan. A Mazarine New-York production.
This experiential work called "Slow-Moving Luminaries" invites visitors to question the relationship between man and nature. On the upper level, miniature buildings appear and disappear from the pool throughout the day. The mechanically complex installation evokes buildings submerged by climate change. In striking contrast, the lower level reveals a labyrinth of plant elements.
With this new artistic collaboration, Audemars Piguet continues its strong commitment to art and the environment.
For Art Basel Miami Beach 2016, Audemars Piguet's second Art Commission entrusts Sun Xun with the creation of a major new work of art facing the ocean. A Mazarine New-York production.
Sun Xun reveals "Reconstruction of the Universe", a monumental bamboo pavilion housing a surreal 3D animated film in stop motion inhabited by half-human, half-animal creatures and dreamlike landscapes. The artist combines traditional Chinese ink, woodcut and animation to explore the theme of the metaphysics of time.
For Art Basel Hong Kong 2016, Audemars Piguet calls on Chilean artist and designer Sebastian Errazuriz to design Ice Cycle, a lounge inspired by glacial formations. A Mazarine New-York production.
The "Ice Cycle" exhibition draws its inspiration from ice structures to express the purity of nature and the passing of time. Its main thematic elements are 3D representations of ice and water.
Audemars Piguet partners with Perrotin Art Gallery to present Curiosity, an ambitious contemporary art piece designed by French artist duo Kolkoz, at Art Basel Miami Beach 2013. Produced by Mazarine New-York.
"Curiosity” takes the form of a floating cottage standing in front of the iconic modern abandoned structure of Miami's Marine Stadium. The chalet hosts events throughout the week.
Atelier Cologne
Creation of visual identity, branding and product design for fragrance brand Atelier Cologne.
Mazarine Pascalie Design creates the new graphic identity, branding and bottle design for fragrance brand Atelier Cologne. A design that embodies the art of materials: between craftsmanship and high perfumery.
This collaboration marks a new chapter in the luxury fragrance industry, inspired by the art of craftsmanship, and embodies a new elegance, commitment and renaissance.
A team of 30 experts, with a singular creative approach, collaborates with brands to evolve their visual identity and create innovative designs for their products and packaging. Thanks to our expertise in design volume, materials and industrial constraints, we explore the latest innovations while following ecodesign principles.
Beforehand, the agency also contributes to strategic thinking and defining the brand platform as well as product naming. Whether in the ultra luxury, premium or mass market, our knowledge of each and their trends means we can help all brands, be they leading or niche.