Axa
Mazarine Image worked with Axa Real Estate Group to design the marketing strategy for the 74 Avenue des Champs-Élysées project.
An exceptional, historical location situated in the Claridge Gallery.
When we set out to entice luxury brands to invest in this prestigious place, by creating a brand platform representative of the project and the space. We then designed a brand signature, a communication concept and a visual identity, which we incorporated into a marketing brochure, a video and 3D renderings.
At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.
Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.
Mark Handforth
'Drop Shadow' book exhibition - October 2014.
Mark Handforth, worthy heir of the Pop Art movement, is known for his sculptures diverting everyday objects and urban furniture.
Benches, lamp posts, signposts, vespas are thus re-presented, extracted from their original context and reinjected in a playful way in exhibition spaces or in the public space. Light is omnipresent in his work. Fluorescent light, candlelight, city light...
Publisher : Éditions Studio des Acacias by Mazarine
Contributions : foreword by Veronica Gonzales Pena, Mark Handforth's interview by Timothée Chaillou, Paul-Emmanuel Reiffers's interview by Thibaut Wychowanok
Informations : a 2014 publication, paperbacks, 51 pages, in French & English. Dimensions : 23,3 x 1,3 x 30,5cm
Reiffers Art Initiatives is a foundation created to support young contemporary creation and cultural diversity.
Reiffers Art Initiatives’ mission is to support France’s new art scene and give it international visibility. It finances and gives exposure to thirty emerging artists every year, who will influence tomorrow’s contemporary art scene.
Panthère de Cartier
Mazarine Image signs the Panthère de Cartier campaign, combining bold jewelry craftsmanship with watchmaking precision, embodied by Vanessa Kirby.
A symbol of sensuality and freedom, Panthère de Cartier creations find the perfect ally in Vanessa Kirby, a friend of the House.
In this campaign directed by Mazarine Image, she immerses herself in the wild and lush world of the panther, embodying an instinctive connection between the woman and her feline alter ego. The campaign unites power and elegance in a naturalistic, magnetic, and timeless jewel.
