Axa
Mazarine Image worked with Axa Real Estate Group to design the marketing strategy for the 74 Avenue des Champs-Élysées project.
An exceptional, historical location situated in the Claridge Gallery.
When we set out to entice luxury brands to invest in this prestigious place, by creating a brand platform representative of the project and the space. We then designed a brand signature, a communication concept and a visual identity, which we incorporated into a marketing brochure, a video and 3D renderings.
At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.
Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.
Sølve Sundsbø
'Sølve Sundsbø for Numéro' exhibition book.
« Sølve Sundsbø pour Numéro » est la première exposition solo consacrée à l’artiste en France. Elle explore deux décennies de collaboration entre le photographe norvégien et le magazine Numéro.
Paul-Emmanuel Reiffers, Fondateur du Studio des Acacias et Président de Mazarine Group, a souhaité inscrire ce nouveau chapitre à la programmation du Studio, résolument tournée vers la photographie et la scène contemporaine.
Né en Norvège en 1970, Sølve Sundsbø est installé à Londres. Avec ses images expérimentales et oniriques, il s’est imposé rapidement comme l’un des principaux photographes de mode au monde et l’un des plus talentueux de sa génération. En couleur ou en noir & blanc, chacun de ses clichés répond à une esthétique intransigeante et très sophistiquée.
Publishers: Éditions Studio des Acacias by Mazarine & Éditions Numéro
Contributions : Paul-Emmanuel Reiffers and Babeth Djian
Information : 2017 publication, bound, 35 pages, in French & English. Dimensions : 23,3 x 1,3 x 30,5 cm.
Reiffers Art Initiatives is a foundation created to support young contemporary creation and cultural diversity.
Reiffers Art Initiatives’ mission is to support France’s new art scene and give it international visibility. It finances and gives exposure to thirty emerging artists every year, who will influence tomorrow’s contemporary art scene.
Numéro art 15
Numéro Art, the leading magazine for international contemporary art, features the most influential personalities, events and places in the contemporary creative scene.
For its 15th edition, Numéro art features a striking duo on the cover, with international star Ugo Rondinone on one side, and Tarek Lakhrissi, an emerging art figure in France, on the other.
Respectively mentor and young talent in the Reiffers Art Initiatives mentoring program, they present their joint exhibition in Paris until December. An immersive journey through color....
Numéro art also celebrates the new artistic season with an exceptional cover by legendary photographers Luigi & Iango, who pay tribute to Surrealism on the occasion of the exhibition devoted to it at the Centre Pompidou.
Also in this issue, the season's major events, including the Art Basel Paris fair and our portrait of 8 Parisian gallerists, leading figures in the young art scene. But also unmissable exhibitions such as Arte povera at the Bourse de Commerce, Pop Forever at the Fondation Louis Vuitton, Rirkrit Tiravanija at LUMA Arles and Martine Syms at Lafayette Anticipations. Not forgetting Paris Photo and our focus on 5 women photographers.