AXA
Mazarine Image worked with Axa Real Estate Group to design the marketing strategy for the 74 Avenue des Champs-Élysées project.
When we set out to entice luxury brands to invest in this prestigious place, by creating a brand platform representative of the project and the space. We then designed a brand signature, a communication concept and a visual identity, which we incorporated into a marketing brochure, a video and 3D renderings.
An exceptional, historical location situated in the Claridge Gallery.
At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.
Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.
SØLVE SUNDSBØ
'Sølve Sundsbø for Numéro' exhibition book.
Sølve Sundsbø pour Numéro, première exposition solo inédite consacrée à l’artiste en France, explore deux décennies de collaboration entre le photographe norvégien et le magazine Numéro.
Sundsbø s’est imposé rapidement comme l’un des principaux photographes de mode au monde et l’un des plus talentueux de sa génération. En couleur ou en noir & blanc, chacun de ses clichés répond à une esthétique intransigeante et très sophistiquée.
Publishers: Éditions Studio des Acacias by Mazarine & Éditions Numéro
Contributions : Paul-Emmanuel Reiffers and Babeth Djian
Information : 2017 publication, bound, 35 pages, in French & English. Dimensions : 23,3 x 1,3 x 30,5 cm.
Reiffers Art Initiatives is a foundation created to support young contemporary creation and cultural diversity.
Reiffers Art Initiatives’ mission is to support France’s new art scene and give it international visibility. It finances and gives exposure to thirty emerging artists every year, who will influence tomorrow’s contemporary art scene.
BLU MARBLE
The artist Sebastian Errazuriz presents his latest artwork "blu Marble" as part of a new campaign by the e-cigarette company blu. A production signed Mazarine New York.
A contemplative event production by artist Sebastian Errazuriz through a stream that projects the Earth in real time from space. This work is an echo of the famous "Blue Marble" photo taken during the last Apollo 17 lunar mission.
Sebastian Errazuriz honors this iconic photograph by bringing it to life with a monumental outdoor sculpture that broadcasts a live video of the Earth via a NASA satellite: "blu Marble". Mazarine New York has demonstrated a 360° level of expertise in making this art project visible both on the Lower East Side and on the facade of the New Museum.
For the inauguration, Mazarine held a private launch at Galerie Richard Taittinger featuring the artist and an exhibition documenting the project.
An exclusive celebrity guest on this date is Mike Massimino, former NASA astronaut. Known for being the first person to tweet from space, he shared his unique perspective on "blu Marble."