Axa Im Alts - The Big Playground
The Big Playground, the opening party of Le 74 Champs-Elysées’s new flagship designed by AXA IM Alts and Mazarine Events.
At its launch event, AXA IM Alts invited clients to discover a new, innovative, modular and contemporary commercial playground, sprawling across the 2500m² space. Aptly named, The Big Playground featured a fun and lively mix of basketball courts and skateboard ramps. The event drew major players from the luxury and retail sector, press and influencers to this new and exclusive location.
The event featured exclusive performances by L’Impératrice and Lewis OfMan, the trio formed by Breakbot, Irfane and Busy P and an Ehla & Urumi DJ set.
Alongside our creative and artistic community, we imagine memorable experiences that incorporate, from the early stages of creation until after the event, producing content and creating an echo among media and socially.
Valentino - Fragrances
Valentino fragrances event at the Hôtel Salomon de Rothschild in Paris, 2015.
With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.
Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.
Marc Jabobs - The Tote Bag
Mazarine New York partnered with Marc Jacobs to bring The Tote Bag to life in New York City.
Mazarine partnered with Marc Jacobs to bring the iconic tote bag to life in New York City.
The larger-than-life, 27' tall 25' wide inflatable towered over passerby's for 2 days on September 16th & 17th on the iconic Ludlow street in the Lower East Side of Manhattan.
Roberto Cavalli - Sweet Ferocious
In partnership with Interparfums, Mazarine New York launched Roberto Cavalli’s iconic fragrance Sweet Ferocious.
Mazarine New York collaborated with Roberto Cavalli for the launch of the iconic fragrance Sweet Ferocious.
Designed to capture the essence of the modern Cavalli woman — bold, fierce, and irresistibly sweet — the campaign embodies the perfect duality of soft femininity and wild, feline allure.
