AXA IM Alts - The Big Playground
The Big Playground, the opening party of Le 74 Champs-Elysées’s new flagship designed by AXA IM Alts and Mazarine Events.
At its launch event, AXA IM Alts invited clients to discover a new, innovative, modular and contemporary commercial playground, sprawling across the 2500m² space. Aptly named, The Big Playground featured a fun and lively mix of basketball courts and skateboard ramps. The event drew major players from the luxury and retail sector, press and influencers to this new and exclusive location.
The event featured exclusive performances by L’Impératrice and Lewis OfMan, the trio formed by Breakbot, Irfane and Busy P and an Ehla & Urumi DJ set.
Alongside our creative and artistic community, we imagine memorable experiences that incorporate, from the early stages of creation until after the event, producing content and creating an echo among media and socially.
Piaget
Watches and Wonders exhibition in Geneva by La Mode en Images.
With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.
Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.
BOUCHERON
A launch party in the heart of Place Vendôme to unveil the House’s new Haute Joaillerie collection.
In celebration of Boucheron's new collection, Mazarine Event teams designed and produced two events during Paris Haute Couture week. International media, influencers and more than 100 VICs were invited to discover the "Paris, vu du 26" collection.
The first event was held at Hôtel de Nocé, Boucheron’s historic address. Here, media, clients and international influencers were able to discover the new exceptional pieces from the Haute Joaillerie collection, "Paris, vu du 26". We staged the event in order to showcase the stunning jewelry against beautiful backdrops including the hotel’s historic salons, the famous Place Vendôme and the city of Paris itself.
In parallel, we threw a dinner party in the gardens of the Ritz Hotel.
In this striking open-air dining room, we welcomed more than 100 Haute Joaillerie exclusive clients. They got an exclusive sneak peek at the collection and enjoyed an evening of live performances.
NUMÉRO HOMME 45
Numéro Man 45 of Spring-Summer 2023
In this 45th edition of Numéro Homme, Thomas Pesquet, the famous French astronaut who spent more than 400 days in space; the spectacular success of contemporary artist Amoako Boafo, photographed in his hometown of Accra; the charismatic actor François Civil, currently starring in the blockbuster The Three Musketeers: D'Artagnan.
Also featured: a meeting with photographer and filmmaker Yann Arthus-Bertrand, committed to the protection of the environment; the township of Khayelitsha through the lens of Alessandro Iovino; the rising star of French cinema Shaïn Boumedine; and the fashion series of Kenny Germé, Jackie Nickerson, Tina Tyrell, Pieter Hugo, Sofia and Mauro and Serge Leblon
