Balmain - The Balmain Spirit
Balmain unveils the extension of its digital platform The Balmain Spirit designed and produced by Mazarine Digital : www.thebalmainspirit.com
This experience was designed in line with the brand's visual identity and codes.
The innovative platform allows users to enter The Balmain Spirit virtual spaces, to discover the history, runway shows, collections and campaigns of the fashion house.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
Christian Louboutin - Louboutin.com
Christian Louboutin’s new digital platform, a hotbed of creation and the wildest fantasies, by Mazarine Digital.
At Christian Louboutin, the iconic red soled shoe is just the beginning of the journey. It’s a desire-producing factory, the birthplace of icons and a wondrous place where novelties are just waiting to be discovered.
We redesigned and developed a new ecommerce platform christianlouboutin.com with a fresh editorial strategy and a signature tone of voice to entice visitors to discover this unique world. An immersive experience where we are guided through key moments in the House’s history and heritage, which link back to the designer’s vision and iconic collections.
Casablanca - ss25
Casablanca Spring-Summer 2025 show by Charaf Tajer in Paris, produced by La Mode en Images.
With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.
Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.