Balmain - ss21 & fw21
Virtual launch of the Spring-Summer 2021 and Fall-Winter 2021 runway shows via Mazarine’s Smart Player by Mazarine Digital.
For years, Balmain has entrusted us with the task of establishing the fashion house as a pioneer in digital innovation.
After successfully orchestrating the live broadcast of the Spring-Summer 2021 fashion show, we replicated the Smart Player experience for the Fall-Winter 2021 collection.
Our innovative Smart Player technology allows users to capture memorable moments and interact with exclusive content.
This immersive solution enhances the classic fashion show experience with "pre-order" and "drive-to-store" features throughout the virtual event.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
Off-White - Imaginary TV
Off White launches Imaginary TV, an experiential and inclusive interface to explore the Spring-Summer 2021 collection, by Mazarine Digital.
"The idea of "Imaginary TV" stems from a poetic vision for and of the evermore virtual world – I want to connect and generate a global network and bring together creativity while catalyzing a range of emotions. We’re living in a world and at a time that is already largely digitally native."
— Virgil Abloh
During the global pandemic, we worked with Off-White™ to present its new SS21 collection designed with Creative Intelligence. The digital platform allows the public to immerse themselves in a 90' design experience orchestrated around the online fashion show, exclusive artistic performances and content from artistic director Virgil Abloh. The platform is powered by the Smart Player™, a Mazarine technology for streaming live or replayed content.
Reiffers Art Initiatives - Mentorship Exhibition 2024
The fourth exhibition of the Reiffers Art Initiatives mentorship program at Art Basel Paris.
Ugo Rondinone is the mentor of artist Tarek Lakhrissi for the fourth edition of the 2024 Reiffers Art Initiatives mentorship program. The exhibition will be presented at the Reiffers Art Center on the occasion of Art Basel Paris.
A leading figure in contemporary art, Ugo Rondinone takes on the role of Reiffers Art Initiatives mentor in 2024. Celebrated by the world’s leading museums (MoMA PS1, Centre Pompidou, Whitechapel Gallery, Château de Versailles, etc.), Ugo Rondinone is a renowned multidisciplinary artist, poet, collector and curator.
A visual artist and poet, Tarek Lakhrissi develops his practice around different media such as writing, performance, video and sculpture.
Words and language are the source of his work. Exploring poetry, popular culture and affects, Tarek Lakhrissi’s work redefines an emancipating imagination and anticipates an equally emancipating future.
Reiffers Art Initiatives is a foundation created to support young contemporary creation and cultural diversity.
Reiffers Art Initiatives’ mission is to support France’s new art scene and give it international visibility. It finances and gives exposure to thirty emerging artists every year, who will influence tomorrow’s contemporary art scene.