Boucheron
Social and digital campaign for the opening of the Beijing boutique by Mazarine Asia Pacific.
The jewelry house celebrated the opening of its new boutique at SKP Beijing with a social media campaign featuring its emblematic cat, Wladimir, a symbol of the brand's spirit and heritage. Wladimir travels from Paris to Beijing, explores the boutique with brand ambassador and actress Zhou Dongyu.
In addition to WeChat and Weibo content, the campaign fuses together the online and offline worlds with an interactive H5 game, encouraging users to discover a surprise gift in-store.
Boucheron
Mazarine Asia Pacific launched the year-end campaign for Boucheron, handling content creation and social communication.
In 2019, Mazarine created a series of visuals for Boucheron to capture the mood of the year-end celebration with celebrity Zhou Dongyu and his iconic Four product with a touch of playfulness, confidence and effortless style.
The production package includes a key visual, a video and four behind-the-scenes photos, which are fully used on digital channels in mainland China.
Numéro 250
Numéro 250 - Love
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Numéro celebrates its twenty-fifth anniversary with a special edition, heralded by eight covers from eight emblematic series in its history: Kate Moss photographed by Nathaniel Goldberg, Natalia Vodianova photographed by Sølve Sundsbø and Naomi Campbell photographed by Peter Lindbergh.
From the first issue, published in March 1999, to the most recent, published last November, this exceptional 250th issue looks back over twenty-five years of creation, and brings together dozens of memorable images signed by its most prestigious photographers, such as Jean-Baptiste Mondino, Txema Yeste, Mert & Marcus, Viviane Sassen, Koto Bolofo and many others...
