BOUCHERON
Social and digital campaign for the opening of the Beijing boutique by Mazarine Asia Pacific.
The jewelry house celebrated the opening of its new boutique at SKP Beijing with a social media campaign featuring its emblematic cat, Wladimir, a symbol of the brand's spirit and heritage. Wladimir travels from Paris to Beijing, explores the boutique with brand ambassador and actress Zhou Dongyu.
In addition to WeChat and Weibo content, the campaign fuses together the online and offline worlds with an interactive H5 game, encouraging users to discover a surprise gift in-store.
MUZO
Mazarine revives the legendary emerald mine, which becomes a full-fledged gemstone brand.
In 2016, Muzo, the legendary emerald mine in Colombia, was reborn with Mazarine as a full-fledged gemstone brand: the global benchmark for emerald.
Mazarine carries out the entire 360° campaign: institutional press advertising, new visual identity, website, publishing of catalogs and press kits, events, digital strategy and creation of video content
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
MARANTZ
Marantz introduces its launch campaign for its CINEMA product line entitled "Sound For What You See", designed and produced by Mazarine New York.
The campaign combines luxury craftsmanship with state-of-the-art audio to reveal a redefined cinematic sound.
For the launch of the new CINEMA product line, Oscar-winning composer Max Richter has taken on the role of global brand ambassador.
