Boucheron
Mazarine Asia Pacific launched the year-end campaign for Boucheron, handling content creation and social communication.
In 2019, Mazarine created a series of visuals for Boucheron to capture the mood of the year-end celebration with celebrity Zhou Dongyu and his iconic Four product with a touch of playfulness, confidence and effortless style.
The production package includes a key visual, a video and four behind-the-scenes photos, which are fully used on digital channels in mainland China.
Cartier - Editorial Series -
Le Voyage Recommencé
Mazarine Image partnered with Cartier to present the new High Jewelry collection starring Deepika Padukone, Stéphane Bak and Pom Klementieff.
Mazarine Image created an editorial focusing on the four Cartier style markers, highlighting the collection through lifestyle and still-life sceneries.
Partnering with French actors Pom Klementieff and Stéphane Bak, Deepika Padukone embodies Cartier's High Jewelry collection, Le Voyage Recommencé, as a global ambassador. This collection explores Cartier's savoir-faire and journeys through the House's creative expression.
At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.
Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.
Oscar de la Renta - New York
Mazarine New York partnered with Oscar de la Renta to unveil New York, a fragrance that captures the spirit of the city that never sleeps.
The campaign follows Candice Swanepoel as she arrives in NYC, blending the vibrant energy of the iconic metropolis with the timeless elegance of Oscar de la Renta.
With notes of strawberry, rose, and sandalwood, the scent encapsulates the essence of the city, while the flacon’s vertical fluting pays homage to NYC’s Art Deco architecture. The fragrance’s soft pink hue reflects the ephemeral femininity of the Oscar Woman, merging vibrant urban energy with refined sophistication.
