Brugal - Maestro Reserva
As part of its long-term collaboration, Mazarine is working with the Brugal rum brand on the international launch of its new Maestro Reserva rum.
360° support, including bottle & packaging design, creation of the new advertising campaign, launch orchestration, social media content strategy, digital experience, as well as the conception of its event experience.
"A MOMENT OF MASTERY, FIVE GENERATIONS IN THE MAKING", a tagline celebrating Brugal's ancestral mastery of the art of rum making for over 135 years, and revealing a new method behind the rum-making process: Dark Aromatic Toasting. Mastering the perfect moment when fire extracts the caramel pearls naturally present in the casks wood, Brugal's maestros roneros reveal a symphony of natural and delicate smoky flavors.
The advertising campaign is unveiled through photo and video content, captured by photographer and director Jean-Baptiste Deguez, highlighting an artistic sculpture, by set designer Pauline Choffe.
Embodying the mastery behind the making of this rum, the sculpture is a poetic metaphor for the unique elaboration process, combining the wood of the barrels, the fire and the pearls of caramel extracted from them. The sculpture and the new Maestro Reserva bottle at its center gradually come to life, revealed like precious art works through a play of light and gradations of the brand's signature blues and golds.
The bottle and case have been designed to embody the Brugal heritage.
Inspired by the Dominican arches that are an inner part of the brand's DNA, the bottle has been designed with a unique concave glass shape, allowing light to shine through and highlighting the juice's amber liquid. The case, with its sober design, is made from 100% recyclable carton, in line with the new challenges of luxury, and has a QR code printed on it, redirecting users to the brand experience.
Based on the campaign concept “The Maestro's Masterpiece”, Mazarine Stories designed a series of lifestyle assets, by placing Maestro Reserva at the heart of an art gallery.
In a Parisian mansion scouted for its colours and arches resembling the brand and the Domincan Republic, Mazarine worked with photographer Stanislas Desjeux to shoot content tailored for social media and press relations.
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From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.
Brugal - Colección Visionaria
Mazarine Stories partnered with Brugal in the communication of the prestigious Colección Visionaria and signed the new campaign for Edition 02.
Colección Visionaria Edición 01 is the opening expression in a series of three bottlings created using an innovative and unique barrel-roasting process.
Celebrating cocoa from the Dominican Republic, this roasting process creates a complex, rich and refined rum. A new limited edition product launch for the Brugal rum, including 360 strategy, concept, naming, integrated campaign and digital experience by Mazarine.
Mazarine Stories signed the new Edición 02 campaign, building on the continuity of the first edition to establish the collection and highlight its unique features.
This edition features another treasure of the Dominican Republic: coffee, which is roasted in the barrels before the rum is poured in, enriching its taste. Mazarine worked with Brugal from the conception of the campaign to its distribution on social networks, in collaboration with Mazarine Digital for the paid part.
Numéro Homme 48
Numéro Homme 48 Autumn-Winter 2024-2025 special issue
Available on shop.numero.com
Contents of Numéro Homme 48, autumn-winter 2024-2025: fashion series by Ethan Hart, Dominique Issermann, Daniel Archer, Laura Sciacovelli, Arash Khaksari and Kenny Germé.
On the cover, France's favorite personality, Omar Sy, looks like a cowboy out to conquer the West. Based between Paris and Los Angeles, where he is pursuing an international career, the actor, currently starring in John Woo's remake of The Killer (in cinemas October 23), talks about his ambitions.
