Cacharel - Amor Amor
Mazarine supports Cacharel in the international launch of its fragrance Amor Amor.
Titled #AugmentedLove, the 360° campaign celebrates the iconic fragrance, a symbol of teenage love.
Targeting Gen Z, the 360° campaign includes print visuals, a TV commercial, and 10 digital capsules. Starring Ellen Burton and Jordy Baan, it also highlights three international influencers: Laura Escanes, Patricia Jordan, and Estelle Fritz. They are featured in a multichannel social media program, complemented by a digital activation and a Snapchat filter.
Mazarine continues its support by designing and executing a social content strategy for the limited edition Amor Amor L’Eau Flamingo.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.