Carita - Grand Opening
Grand Opening party for the Carita beauty house in Paris, 2022.
With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.
Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.
Valentino Beauty - Spike Square
For the launch of the new Spike Lipstick, Mazarine New York partnered with Valentino Beauty to transform Flatiron Plaza into Spike Square.
Conceived, designed, and produced by Mazarine New York, this immersive installation was designed to command the streets of NYC, with larger-than-life sculptures of iconic Valentino Beauty products. The activation celebrated bold self-expression through interactive experiences, transforming the urban landscape into a vibrant tribute to beauty and artistry.
In celebration of the Spike Lipstick launch, Valentino Beauty hosted an exclusive masterclass in NYC featuring new beauty ambassador Charli XCX and renowned makeup artist Yadim Carranza. Guests experienced the bold artistry of Valentino Beauty firsthand, learning expert tips and techniques for the new Spike lipstick in an unforgettable session.
The Peninsula Paris - Grand Opening
Mazarine Events designed and produced the opening evening of the Peninsula in Paris.
We invited guests to join us on a unique journey through the ages to discover this historical place.
Guests were wowed by aerial acrobatics, fine dining and exceptional musical performances. Gershwin tunes interpreted by the famous Colonne Orchestra, electro hits by Something À la Mode and R'n'B standards revisited by the divine Inna Modja set the mood.
Alongside our creative and artistic community, we imagine memorable experiences that incorporate, from the early stages of creation until after the event, producing content and creating an echo among media and socially.
Laura Mercier - Live Your Flawless
Mazarine New York collaborated with Laura Mercier to unveil a collection dedicated to the art of flawless living.
The campaign celebrates the modern woman and her journey with three essential products: a luminous primer, a blurring perfecting cream, and a versatile concealer.
Designed to showcase the transformative power of makeup, the campaign invites viewers to embark on their own journey to flawless beauty.
