Cartier - Culture of Design
Cartier launched its Tmall Super Brand Day campaign in its Tmall flagship store 2nd year anniversary. The campaign is launched in all digital social touchpoints with a series of localized content created by Mazarine Asia Pacific.
It is the first time Cartier promotes its seven icon collections in one campaign to present its culture of design.
With this initial concept in mind, Mazarine AP came up with a campaign concept and narrative that tell the story of culture of design, from aspects of simple lines, precise shape, perfect proportions and details for each icon piece – Love, Juste un Clou, Trinity, Santos, Tank, Balloon de Bleu, and Panthère.
To fully tell the story in different angles, Mazarine proposed and created different kinds of content for different social communication channels.
Content videos are created for five celebrities to showcase different iconic pieces. Brand ambassador Li Xian is featured with the iconic Tank watch to showcase the design details.
Continuing the concept of design culture, the livestream presents the story of Cartier's seven iconic pieces reflected in the purity of line, perfection of form and precision of proportion.
To better create the narrative through the livestream, Mazarine Asia Pacific uses Augmented Reality technology in the livestream to vividly present the iconic pieces and their design. The technology provides a seamless and immersive experience for viewers.
Cartier - Editorial Series -
Le Voyage Recommencé
Mazarine Image partnered with Cartier to present the new High Jewelry collection starring Deepika Padukone, Stéphane Bak and Pom Klementieff.
Mazarine Image created an editorial focusing on the four Cartier style markers, highlighting the collection through lifestyle and still-life sceneries.
Partnering with French actors Pom Klementieff and Stéphane Bak, Deepika Padukone embodies Cartier's High Jewelry collection, Le Voyage Recommencé, as a global ambassador. This collection explores Cartier's savoir-faire and journeys through the House's creative expression.
At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.
Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.
Numéro 248
Numéro 248 of October 2024
Available on shop.numero.com
Issue 248 “Mode” of October 2024 features: fashion series by Brigitte Niedermair, Txema Yeste, Szilveszter Makó, Julien Vallon, Bjarne x Takata, Bruno + Nico and Sofia Sanchez and Mauro Mongiello.
Also in this issue: Argentine singer Nathy Peluso confesses the inspirations behind her music, a crossroads of genres - R'n'B, salsa, cumba - which is revealed here in a fashion series photographed by Sofia Sanchez and Mauro Mongiello; as well as French actress Noémie Merlant, who starred in the film Emmanuelle before releasing her first feature film Les Femmes au Balcon.
Numéro 248 takes a look at pop angel Pierre de Maere, crowned Male Revelation at the 2023 Victoires de la musique awards; and also at the new fashion guard to watch at the LVMH awards, which this year honored designers Hodakova and Duran Lantink.
Also in this issue: an interview with José Martinez, director of dance at the Paris Opéra; a meeting with Apichatpong Weerasethakul, the Thai filmmaker to whom the Centre Pompidou is devoting a major retrospective; the artist Marisol, a pop art figure highlighted by the Fondation Louis Vuitton this autumn; design nuggets at PAD London; director Chantal Akerman's exhibition-event at the Jeu de Paume; young visual artist Mimosa Echard, who is preparing her solo show at Galerie Chantal Crousel...
