Cartier - Nature Sauvage
Mazarine Image unveils Cartier's new High Jewelry collection through a new campaign: Nature Sauvage.
Mazarine Image signs Nature Sauvage, the latest Cartier's High Jewelry campaign, embodied by actress Deepika Padukone.
A theatre of apparitions where precious animals parade, this new High Jewelry collection is a hymn to the wilderness, a new perspective of the Cartier Fauna. Through new and unexpected encounters, the campaign transports the viewer into a world where nature and luxury converge, echoing the human fascination for the wild and unexplored.
At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.
Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.
Diesel - Sound Of The Brave
A 360° advertising campaign for Diesel’s men’s fragrance Sound Of The Brave by Mazarine Stories.
Freedom of expression is a Diesel brand hallmark. We revisited what it means to be brave in the 360° Sound of the Brave campaign.
Music icon and godfather of British grime, Skepta is the new face of Sound of the Brave. “Courage is no longer a choice in a world where you have to assert yourself,” says Skepta as he invites us to follow his creative process in the hero film directed by Crowns & Owls. A powerful message that encourages the Diesel community to speak out and stand up for what they believe.
For the launch, we reintroduced the legendary red and white Diesel for Successful Living logo to the fragrance franchise. This is one of the key elements of the brand’s new image under the creative direction of designer Glenn Martens.
We developed a 360° campaign centered around this brand positioning. With its comprehensive ecosystem — comprised of key visuals, a hero film, social content, influencer outreach and a radio spot — the Sound of the Brave resonates internationally.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.
Panthère de Cartier
Mazarine Image signs the Panthère de Cartier campaign, combining bold jewelry craftsmanship with watchmaking precision, embodied by Vanessa Kirby.
A symbol of sensuality and freedom, Panthère de Cartier creations find the perfect ally in Vanessa Kirby, a friend of the House.
In this campaign directed by Mazarine Image, she immerses herself in the wild and lush world of the panther, embodying an instinctive connection between the woman and her feline alter ego. The campaign unites power and elegance in a naturalistic, magnetic, and timeless jewel.
