Conception and production of the Savoir-Faire series by Mazarine Image.
Cartier's savoir-faire is part of an ongoing dialogue between designers and artisans, design and materials, style and creation.
Mazarine crystallized this into a concept: what is most important in the « savoir-faire » is the union of the two words.
A first part dedicated to Jewelry was imagined around films and several contents diffused on the social media platforms of the brand.
To go further, we have worked with the Cartier teams to design and produce a series of content dedicated to the House's watchmaking expertise.
At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.
Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.
CARTIER - PANTHER
Mazarine Image signs the come back of the Panther in institutional communication Cartier.
The feline has always been the embodiment of the power, elegance, freedom and independence of the Maison de la rue de la Paix.
Absolute emblem, the panther is now ubiquitous in institutional communication Cartier.
NATURAL DIAMOND COUNCIL
The Natural Diamond Council entrusts Mazarine New York with the creation and production of its digital and social content for its digital platforms.
Launched in June 2020, the platform celebrates the values of natural diamonds and promotes innovation in the jewelry world through various articles where industry experts speak out.
As such, the campaign consists of branded film, print and social media activations that tell the story of how Graff's diamond jewelry is made. A catalog on Pinterest also showcases Graff's diamond jewelry.
Mazarine New York is still supporting Natural Diamond Council in the production of digital and social content for the Only Natural Diamonds platforms.
A digital campaign featuring French actress Camille Razat from the TV series "Emily in Paris" was created to showcase the preferred style of Parisian women when it comes to wearing diamonds.