Cartier - "Through You Experience"
Cartier reveals an augmented reality experience, "Cartier Through You", designed and produced by Mazarine Asia Pacific.
Mazarine Asia Pacific creates the "Cartier Through You" digital experience for the Cartier boutique in Sanya.
A digital game that uses augmented reality technology and offers an experience inspired by the meaning of Cartier numbers, allowing customers to understand the history and culture of the brand.
Boucheron - Livestream
Boucheron entrusted the creation of a livestream to Mazarine Asia Pacific as part of the campaign for the opening of the brand's Tmall store.
The livestream delivers a rich storytelling of the Maison, brand heritage, and the iconic Vendome 26 landmark.
It also tells the story of Boucheron’s signature collections and creative inspirations behind. Two livestream room settings brought diversity to the livestreaming, celebrity guests presented the product with casual talks and showcase, and Key Opinion Leaders showcased the product styling and how-to-wear in a fitting room background.
Reiffers Art Initiatives - Mentorship Exhibition 2024
The fourth exhibition of the Reiffers Art Initiatives mentorship program at Art Basel Paris.
Ugo Rondinone is the mentor of artist Tarek Lakhrissi for the fourth edition of the 2024 Reiffers Art Initiatives mentorship program. The exhibition will be presented at the Reiffers Art Center on the occasion of Art Basel Paris.
A leading figure in contemporary art, Ugo Rondinone takes on the role of Reiffers Art Initiatives mentor in 2024. Celebrated by the world’s leading museums (MoMA PS1, Centre Pompidou, Whitechapel Gallery, Château de Versailles, etc.), Ugo Rondinone is a renowned multidisciplinary artist, poet, collector and curator.
A visual artist and poet, Tarek Lakhrissi develops his practice around different media such as writing, performance, video and sculpture.
Words and language are the source of his work. Exploring poetry, popular culture and affects, Tarek Lakhrissi’s work redefines an emancipating imagination and anticipates an equally emancipating future.
Reiffers Art Initiatives is a foundation created to support young contemporary creation and cultural diversity.
Reiffers Art Initiatives’ mission is to support France’s new art scene and give it international visibility. It finances and gives exposure to thirty emerging artists every year, who will influence tomorrow’s contemporary art scene.