Chaumet - Holiday 2023
Chaumet calls on Mazarine Digital to create and orchestrate its 2023 Holiday Season campaign around its iconic pieces.
With the treasure hunt concept, Chaumet showcases its playfulness, and the agency takes advantage of this year-end campaign to reinterpret the ‘Moving With Me’ concept, already celebrated in the communications dedicated to the collections.
In a refined and minimalist universe, the codes from the various Worlds of Chaumet seamlessly coexist with exquisite jewelry pieces, nestled within their carefully crafted perspective. The concept evokes a passage through the looking glass, following the playful journey of four protagonists through a labyrinthine path, bathed in the House’s signature colors.
In the incarnated capsules, we follow the group’s progression, door by door, until their arrival at the foot of a tree made entirely of Chaumet jewel cases. In the still life capsules, compositions of blue and gold cubes come to life, artfully concealing and revealing the House’s iconic creations.
The visual signature builds upon the legacy of the House’s collection campaigns, where the staging is graphic, elegant, ultra-dynamic, and bold, this time it's twisted by the golden marble, the guiding thread running through the exploration of our protagonists.
While ensuring true visual consistency across all assets, the agency employs various production methods: shooting and filming for embodied assets, and CGI production for still life assets. All of this is set to an upbeat and playful melody, specially composed for the occasion.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.