Chaumet - Holiday 2024
For the 3rd consecutive year, Chaumet calls on Mazarine Digital to create and orchestrate its 2024 Holiday Season campaign around its iconic pieces.
With the concept of the ‘Extraordinary Blue Box’, Chaumet cultivates surprise for the holidays, and plays with the infinite possibilities contained in each blue box.
The Chaumet blue box is staged in a modern, graphic universe that stimulates the imagination. Like a wonder box that stimulates the imagination and extraordinary fantasies, La Maison invites us to reconnect with the enchantment of gift-giving as a child. Alternately an accessory or the main set piece, the Chaumet box is multiplied, metamorphosed, shared and reveals its treasures.
Embodied and still life assets are produced using a variety of production methods (photo shoots, video shoots and CGI production), ensuring the right balance between storytelling and highlighting jewelry details.
Through the eyes of our models and also on still life content, the audience discovers a reinterpretation of Chaumet's beloved “apparition”, in a game of secret gifting that is full of fantastic surprises. Hannah Dodd (England), Aya Asahina (Japan), Yara Alnamlah (Saudi Arabia) and Cha Eun Woo (South Korea) have also got involved in the holiday season enchanting game.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.