City Mall
Mazarine Image worked with City Mall to design the Park Avenue Nice marketing strategy.
Located in the heart of Nice's historic Golden Square district, Park Avenue Nice includes 12 luxury boutiques and a restaurant.
We worked closely with City Mall to design a brand platform that would attract future Park Avenue investors. We set out on a mission to create a brand signature, storytelling concept and a visual identity in line with the Park Avenue Nice universe. With these elements in hand, we designed a marketing brochure.
At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.
Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.
MARK HANDFORTH
'Drop Shadow' book exhibition - October 2014.
Mark Handforth, worthy heir of the Pop Art movement, is known for his sculptures diverting everyday objects and urban furniture.
Benches, lamp posts, signposts, vespas are thus re-presented, extracted from their original context and reinjected in a playful way in exhibition spaces or in the public space. Light is omnipresent in his work. Fluorescent light, candlelight, city light...
Publisher : Éditions Studio des Acacias by Mazarine
Contributions : foreword by Veronica Gonzales Pena, Mark Handforth's interview by Timothée Chaillou, Paul-Emmanuel Reiffers's interview by Thibaut Wychowanok
Informations : a 2014 publication, paperbacks, 51 pages, in French & English. Dimensions : 23,3 x 1,3 x 30,5cm
Reiffers Art Initiatives is a foundation created to support young contemporary creation and cultural diversity.
Reiffers Art Initiatives’ mission is to support France’s new art scene and give it international visibility. It finances and gives exposure to thirty emerging artists every year, who will influence tomorrow’s contemporary art scene.
BLU MARBLE
The artist Sebastian Errazuriz presents his latest artwork "blu Marble" as part of a new campaign by the e-cigarette company blu. A production signed Mazarine New York.
A contemplative event production by artist Sebastian Errazuriz through a stream that projects the Earth in real time from space. This work is an echo of the famous "Blue Marble" photo taken during the last Apollo 17 lunar mission.
Sebastian Errazuriz honors this iconic photograph by bringing it to life with a monumental outdoor sculpture that broadcasts a live video of the Earth via a NASA satellite: "blu Marble". Mazarine New York has demonstrated a 360° level of expertise in making this art project visible both on the Lower East Side and on the facade of the New Museum.
For the inauguration, Mazarine held a private launch at Galerie Richard Taittinger featuring the artist and an exhibition documenting the project.
An exclusive celebrity guest on this date is Mike Massimino, former NASA astronaut. Known for being the first person to tweet from space, he shared his unique perspective on "blu Marble."