Decléor

Conception of a new design and new volumes for the bottles that revisits the DNA of aromatherapy of the brand by Mazarine Pascalie Design.

A brand is founded on objects and symbols that endure.

A team of 30 experts, with a singular creative approach, collaborates with brands to evolve their visual identity and create innovative designs for their products and packaging. Thanks to our expertise in design volume, materials and industrial constraints, we explore the latest innovations while following ecodesign principles.
Beforehand, the agency also contributes to strategic thinking and defining the brand platform as well as product naming. Whether in the ultra luxury, premium or mass market, our knowledge of each and their trends means we can help all brands, be they leading or niche.

Shu Uemura 

Mazarine Pascalie Design created the makeup collection’s monogram and designed the product collection.

Expressing the Shu Uemura spirit: the luxury of purity, modern and artistic. Inspired by the traditional Japanese seal 印鑑, which represents the founder's first name in kanji, meaning "excellence".

Alongside Shu Uemura, we designed make-up products with pureness, very geometric shapes, playing on intense matte or glossy blacks. We also created the monogram 秀 "shu" to become the brand's emblem.

Pomellato - Pom Pom Dots

Mazarine New York partnered with Pomellato to unveil the Pom Pom Dots collection, celebrating the playful sophistication of Milanese chic.

In a city where elegance meets spontaneity, the campaign introduces the Pom Pom Dot pendant with its two captivating faces — each flip revealing a new expression of joy and style. 

Effortlessly transitioning from day to night, the Pom Pom Dot becomes a new emblem of Milanese grace, honoring the multifaceted beauty of every woman.

Located in Manhattan, the New York-based team continues to push global luxury brands to new heights by creating effective brand campaign narratives, turn-key strategic actions, engaging, influential and culturally relevant events and brand activations.