DIOR - CRM PROGRAM
The Mazarine Image and Mazarine Digital teams collaborate in the design and implementation of the CRM ecosystem and loyalty program.
We support Dior Parfum & Beauté in the construction of its CRM strategy, from the design and publishing of its journal to the writing and creation of newsletters. An omnichannel program without a physical loyalty card.
At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.
Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.
GUERLAIN
Design and production of the Guerlain beauty magazine by Mazarine Image.
We worked with the House to produce its beauty magazine, published as part of its CRM communication in France and internationally during peak seasons.
Design and production of the Guerlain beauty magazine.
CARTIER - CHINESE VALENTINE'S DAY
Cartier reveals its new campaign for Chinese Valentine's Day 2021 designed and produced by Mazarine Asia Pacific.
The visuals were produced as part of the Chinese Valentine's Day concept in an elegant and upscale tone.
The campaign is embodied by brand ambassadors such as entrepreneur Laurinda He, actress Zhang Xiaofei and actors Shawn Dou & Li Xian, who showcase the romantic sentiment of Valentine's Day through iconic Cartier gift sets.