Dom Perignon x Jean-Michel Basquiat
Mazarine New York collaborated with Dom Pérignonto unveil the Vintage 2015 special edition tribute to Jean-Michel Basquiat with a celebratory party at The Brant Foundation in NYC.
Dom Pérignon unveils its special Basquiat-inspired edition during an exclusive evening in New York.
The evening honored Basquiat’s enduring legacy with Dom Pérignon champagne flowing throughout, an exclusive showcase of nightlife Polaroids by photographer Maripol, and a live jazz performance by Onyx Collective followed by a high-energy DJ set by Justin Strauss.
Mumm - Grand Cordon Stellar
International press launch to reveal the new revolutionary bottle, Grand Cordon Stellar, in Reims.
This project won “Gold” at the Grand Prix Stratégies du Luxe in 2018 for Mumm Grand Cordon Stellar. The event generated more than 1,000 press clippings worldwide and reached an audience of nearly 920 million people.
We invited 40 journalists to participate in a unique and memorable 48-hour experience. We kicked-off the event with an immersive video experience, launching our guests into space, where we unveiled the new bottle, created by designer Octave de Gaulle. Our guests then took part in an exceptional tasting experience on a chartered parabolic flight with House ambassador and Chief Entertainment Officer, Usain Bolt. They were treated to a delicious lunch, prepared by Chef Atsushi Tanaka, under a geodesic dome looking out at the open sky.
Alongside our creative and artistic community, we imagine memorable experiences that incorporate, from the early stages of creation until after the event, producing content and creating an echo among media and socially.
Evento
Evento is a multi-disciplinary biennial event organized by the city of Bordeaux, for which ARTER is the general coordinator and delegated producer.
Evento is a new type of artistic event, taking the form of a movement that involves the whole city, in a profusion of projects conceived by numerous international artists to take a new look at the city.
It's an extraordinary encounter between personalities representing more than ten artistic disciplines, an urban itinerary that brings the works and their creators to all audiences, whether contemporary art lovers or simple passers-by. At the crossroads of cultures and artistic disciplines, it's also a reflection on a renovated city, a UNESCO World Heritage Site, open to experimentation.
ARTER produces exhibitions and major artistic events for cultural institutions, local authorities and major luxury brands.
ARTER is a European agency with an international reach, promoting responsible, resilient culture with impact. A pioneer in the art production, the agency has been helping artists and players in the arts and culture sector to realize their projects for the past 20 years.
Roberto Cavalli - Sweet Ferocious
In partnership with Interparfums, Mazarine New York launched Roberto Cavalli’s iconic fragrance Sweet Ferocious.
Mazarine New York collaborated with Roberto Cavalli for the launch of the iconic fragrance Sweet Ferocious.
Designed to capture the essence of the modern Cavalli woman — bold, fierce, and irresistibly sweet — the campaign embodies the perfect duality of soft femininity and wild, feline allure.
