Ferragamo - I See Hug Everywhere
Blurring the lines between reality and AI-generated artistry, Mazarine Digital redefines love storytelling for Ferragamo.
For this campaign, innovation isn’t just a tool—it’s a signature. Our full expertise in AI is brought to life through a masterful blend of human craftsmanship and AI’s power.
True to its name, the Hug bag’s defining feature is its elegant construction, where two straps gently embrace the front panel, reminiscent of a heartfelt hug. This inspired our creative campaign called ‘’I See Hug Everywhere’’, where traditional photography merges seamlessly with cutting-edge AI, crafting a world where the boundaries of perception dissolve.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
Ferragamo - Curiously Delicious Holiday
Mazarine Digital reinvents the traditional Christmas campaign for the House of Ferragamo: a 360° campaign where the unexpected meets tradition, sprinkled with a generous dose of gourmandise.
The starting point: the enchanting world of The Nutcracker. The twist imagined by the agency? Bringing the iconic puppet to life and placing it at the helm of a wrapping service as unique as it is unexpected, somewhere between a cabinet of curiosities and a buffet overflowing with delectable treats.
Beyond the concept, this campaign pays tribute to the creativity of Salvatore Ferragamo, the house's founder, renowned for crafting shoes from candy wrappers without ever compromising on functionality or relevance. The seasonal selection of leather goods and accessories is showcased through content tailored to diverse communication platforms: delightfully addictive pieces for social platforms like TikTok and Instagram, impactful DOOH videos, and reimagined "unwrapping" classics that highlight the art of whimsical "wrapping." This storytelling is particularly suited for in-store communication.
Roberto Cavalli - Sweet Ferocious
In partnership with Interparfums, Mazarine New York launched Roberto Cavalli’s iconic fragrance Sweet Ferocious.
Mazarine New York collaborated with Roberto Cavalli for the launch of the iconic fragrance Sweet Ferocious.
Designed to capture the essence of the modern Cavalli woman — bold, fierce, and irresistibly sweet — the campaign embodies the perfect duality of soft femininity and wild, feline allure.
