Ferragamo - Soft Bag
Ferragamo unveils the Soft bag, a contemporary reimagination of an archival icon. To introduce this sculptural silhouette, Mazarine Digital imagines a sensual campaign rooted in motion and emotion.
Through fluid gestures and intimate visuals, the Soft Bag reveals its nature — bold, tactile, instinctively desirable.
Short films and a photographic series compose a visual choreography between body and object. In the mini-films, a feminine silhouette evokes the bag’s organic folds, moving with grace, rhythm, and magnetism. Each gesture reflects the supple motion of leather, blurring the lines between muse and material. The Soft Bag lives, breathes, unfolds.
Beyond a product campaign, the craftsmanship takes center stage.Gesture becomes narrative.
In a visual homage to the artisan’s research notebook, this chapter explores the making of the Crush. Through macro details and tactile compositions — sketches, tools, folded leathers — the intelligence of the hand and the poetry of the process come to life.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.