Fondation L'Oréal
Mazarine Digital created a digital platform for the L'Oréal Foundation and designed a tailor-made performance strategy to communicate on its CSR commitments.
"The L'Oréal Foundation has been fighting for a more inclusive world for over 20 years."
— Jean-Paul Agon, Chairman of the L'Oréal Board of Directors and President of the L'Oréal Foundation.
The L'Oréal Group turned to us to design and develop the digital platform for its corporate foundation, the L'Oréal Foundation. This non-profit organization was created in 2007 to carry out the Group’s mission of supporting causes and issues related to women. Its actions reach across three key areas that lie at the heart of L'Oréal's commitments: scientific research, beauty in solidarity and climate action. This platform aptly showcases the CSR issues that are truly important to the Group. Our role in this project now includes raising awareness about the Foundation and its actions via the platform and social networks.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
Ferragamo - Curiously Delicious Holiday
Mazarine Digital reinvents the traditional Christmas campaign for the House of Ferragamo: a 360° campaign where the unexpected meets tradition, sprinkled with a generous dose of gourmandise.
The starting point: the enchanting world of The Nutcracker. The twist imagined by the agency? Bringing the iconic puppet to life and placing it at the helm of a wrapping service as unique as it is unexpected, somewhere between a cabinet of curiosities and a buffet overflowing with delectable treats.
Beyond the concept, this campaign pays tribute to the creativity of Salvatore Ferragamo, the house's founder, renowned for crafting shoes from candy wrappers without ever compromising on functionality or relevance. The seasonal selection of leather goods and accessories is showcased through content tailored to diverse communication platforms: delightfully addictive pieces for social platforms like TikTok and Instagram, impactful DOOH videos, and reimagined "unwrapping" classics that highlight the art of whimsical "wrapping." This storytelling is particularly suited for in-store communication.
