Fondation L'Oréal
Mazarine Digital created a digital platform for the L'Oréal Foundation and designed a tailor-made performance strategy to communicate on its CSR commitments.
"The L'Oréal Foundation has been fighting for a more inclusive world for over 20 years."
— Jean-Paul Agon, Chairman of the L'Oréal Board of Directors and President of the L'Oréal Foundation.
The L'Oréal Group turned to us to design and develop the digital platform for its corporate foundation, the L'Oréal Foundation. This non-profit organization was created in 2007 to carry out the Group’s mission of supporting causes and issues related to women. Its actions reach across three key areas that lie at the heart of L'Oréal's commitments: scientific research, beauty in solidarity and climate action. This platform aptly showcases the CSR issues that are truly important to the Group. Our role in this project now includes raising awareness about the Foundation and its actions via the platform and social networks.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
Ferragamo - I See Hug Everywhere
Blurring the lines between reality and AI-generated artistry, Mazarine Digital redefines love storytelling for Ferragamo.
For this campaign, innovation isn’t just a tool—it’s a signature. Our full expertise in AI is brought to life through a masterful blend of human craftsmanship and AI’s power.
True to its name, the Hug bag’s defining feature is its elegant construction, where two straps gently embrace the front panel, reminiscent of a heartfelt hug. This inspired our creative campaign called ‘’I See Hug Everywhere’’, where traditional photography merges seamlessly with cutting-edge AI, crafting a world where the boundaries of perception dissolve.
