FRAPIN

Packaging & product design

Wines & spirits

Frapin’s new bottle pays homage to its historical roots to the famed writer, François Rabelais by Mazarine Pascalie Design.

Mazarine Pascalie Design created Plume Frapin - a 500-piece, limited edition collector's decanter for the Frapin brandy label. The carafe and cork are adorned with 18-carat rose gold gilded pewter feathers.

This exceptional vintage pays tribute to the writer François Rabelais, son of Antoine Rabelais and Anne-Catherine Frapin.

A brand is founded on objects and symbols that endure.

A team of 30 experts, with a singular creative approach, collaborates with brands to evolve their visual identity and create innovative designs for their products and packaging. Thanks to our expertise in design volume, materials and industrial constraints, we explore the latest innovations while following ecodesign principles.
Beforehand, the agency also contributes to strategic thinking and defining the brand platform as well as product naming. Whether in the ultra luxury, premium or mass market, our knowledge of each and their trends means we can help all brands, be they leading or niche.

MOËT & CHANDON X AMBUSH

Packaging & product design

Wines & spirits

Design of the Moët & Chandon bottle and graphic design of the labels by Mazarine Pascalie Design in collaboration with the Maison Ambush.

Moët & Chandon selected Yoon Ahn, House of Ambush artistic director, to give its famed vintage bottle a new look. The bottle design showcases the House's expertise, craftsmanship and boldness while the eco-responsible production process is a nod to one of today’s most pressing issues.

For the first time in 152 years, this unprecedented collaboration gives Moët Impérial’s emblematic bottle a new look.

BOUCHERON 

Campaigns and content

Watch & jewelry

Mazarine Asia Pacific launched the year-end campaign for Boucheron, handling content creation and social communication.

In 2019, Mazarine created a series of visuals for Boucheron to capture the mood of the year-end celebration with celebrity Zhou Dongyu and his iconic Four product with a touch of playfulness, confidence and effortless style.

The production package includes a key visual, a video and four behind-the-scenes photos, which are fully used on digital channels in mainland China.

Based in Shanghai since 10 years, our teams work together with brands to grow and amplify their influence in China and the Asia-Pacific region.

Brands benefit from targeted campaigns and social strategies, content creation, as well as innovative digital and “smart retail” experiences.