Mazarine Digital’s team designed and developed the brand’s e-commerce platform and handles its online operations and performance.
We designed and developed Gas Bijoux’s e-commerce platform on Magento 2, giving the brand a new interface with simplified navigation and a fluid shopping experience. The platform encourages customers to discover the entire range of products from the haute-fantaisie design house, which was founded in Saint-Tropez in 1969. Our role also includes designing sponsored social media campaigns and direct marketing campaigns (via email and text message) as well as managing adwords.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
Following the launch and development of its e-commerce platform, Mazarine Digital set out to help Rouje become one of the first digital native brands.
In 2016, Jeanne Damas created Rouje, a clothing and accessories line inspired by her ideal wardrobe.
With the aim of building a resolutely digital brand, we created an e-commerce platform inline with the brand’s launch strategy. Together, we continue to develop and implement the CRM, SMA and SEA strategy in order to boost brand visibility in France and around the world.
Mazarine Asia Pacific launched the year-end campaign for Boucheron, handling content creation and social communication.
In 2019, Mazarine created a series of visuals for Boucheron to capture the mood of the year-end celebration with celebrity Zhou Dongyu and his iconic Four product with a touch of playfulness, confidence and effortless style.
The production package includes a key visual, a video and four behind-the-scenes photos, which are fully used on digital channels in mainland China.