GIGI - Paris Society
Founded in the south of France, based in Paris, Gigi’s brand strategy combines a unique narrative with exceptional performance signed by Mazarine Digital.
The original Gigi beach house sits under a pine forest in Ramatuelle, where the aesthetic is a mix of memories and heritage. With this image seared in our minds, we set out to launch Gigi in Paris. Together, we defined the brand platform and pillars, and also designed and implemented its CRM, SMA and SEA strategy.
Gigi is for those who love life "Alla Grande," those who appreciate simple and sensory pleasures, those who gather to celebrate the pure joy of being together.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
Rouje
Following the launch and development of its e-commerce platform, Mazarine Digital set out to help Rouje become one of the first digital native brands.
In 2016, Jeanne Damas created Rouje, a clothing and accessories line inspired by her ideal wardrobe.
With the aim of building a resolutely digital brand, we created an e-commerce platform inline with the brand’s launch strategy. Together, we continue to develop and implement the CRM, SMA and SEA strategy in order to boost brand visibility in France and around the world.
NATURAL DIAMOND COUNCIL
The Natural Diamond Council entrusts Mazarine New York with the creation and production of its digital and social content for its digital platforms.
Launched in June 2020, the platform celebrates the values of natural diamonds and promotes innovation in the jewelry world through various articles where industry experts speak out.
As such, the campaign consists of branded film, print and social media activations that tell the story of how Graff's diamond jewelry is made. A catalog on Pinterest also showcases Graff's diamond jewelry.
Mazarine New York is still supporting Natural Diamond Council in the production of digital and social content for the Only Natural Diamonds platforms.
A digital campaign featuring French actress Camille Razat from the TV series "Emily in Paris" was created to showcase the preferred style of Parisian women when it comes to wearing diamonds.
