Gigi - Paris Society 

Founded in the south of France, based in Paris, Gigi’s brand strategy combines a unique narrative with exceptional performance signed by Mazarine Digital.

Gigi is for those who love life "Alla Grande," those who appreciate simple and sensory pleasures, those who gather to celebrate the pure joy of being together.

The original Gigi beach house sits under a pine forest in Ramatuelle, where the aesthetic is a mix of memories and heritage. With this image seared in our minds, we set out to launch Gigi in Paris. Together, we defined the brand platform and pillars, and also designed and implemented its CRM, SMA and SEA strategy.

Our 120 experts imagine immersive omni-channel digital experiences.

From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.

Arche - Arche.com 

Design and technical development of the E-commerce platform by Mazarine Digital.

Valentino - fw24 women

Fall-Winter 2024 Ready-to-Wear Fashion Show in Paris by La Mode en Images. 

With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.

Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.