Hugo Boss - Boss Bottled Elixir
Mazarine Digital partnered Hugo Boss for the launch of their new campaign.
Release your inner light: a visual transcription designed as a 360° campaign by Mazarine Digital.
The unique BOSS Bottled glass bottle is presented with a deep black lacquered finish that gives way to a golden glow in the centre, channelling the spirit of the modern BOSS man finding his inner light. As the figure of the new campaign, Australian actor Chris Hemsworth inspires everyone to be themselves, revealing the power and boldness of their personality.
Launched 25 years after the original BOSS Bottled, BOSS Bottled Elixir is an invitation to discover intensity at its utmost through a sophisticated, highly concentrated composition.
Crafted by the legendary master perfumer Annick Menardo – creator of the BOSS Bottled signature – in close collaboration with perfumer Suzy le Helley, this irresistible fragrance celebrates the reinvention of a contemporary classic. This perfume icon is crafted with warm top notes of incense and cardamom, a seductive heart of vetiver and patchouli, and earthy imprint.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
Cartier - Nature Sauvage
Mazarine Image unveils Cartier's new High Jewelry collection through a new campaign: Nature Sauvage.
Mazarine Image signs Nature Sauvage, the latest Cartier's High Jewelry campaign, embodied by actress Deepika Padukone.
A theatre of apparitions where precious animals parade, this new High Jewelry collection is a hymn to the wilderness, a new perspective of the Cartier Fauna. Through new and unexpected encounters, the campaign transports the viewer into a world where nature and luxury converge, echoing the human fascination for the wild and unexplored.
At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.
Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.
Numéro Homme 48
Numéro Homme 48 Autumn-Winter 2024-2025 special issue
Available on shop.numero.com
Contents of Numéro Homme 48, autumn-winter 2024-2025: fashion series by Ethan Hart, Dominique Issermann, Daniel Archer, Laura Sciacovelli, Arash Khaksari and Kenny Germé.
On the cover, France's favorite personality, Omar Sy, looks like a cowboy out to conquer the West. Based between Paris and Los Angeles, where he is pursuing an international career, the actor, currently starring in John Woo's remake of The Killer (in cinemas October 23), talks about his ambitions.
