Hugo Boss - Boss Bottled Triumph Elixir

Hugo Boss unveils a new digital campaign, BOSS Bottled Triumph Elixir, designed, directed and produced by Mazarine Digital. 

Mazarine Digital partners with Hugo Boss for the launch of its limited edition BOSS Bottled Triumph Elixir. 

With this digital campaign featuring three leading international footballers - Phil Foden (UK), Kai Havertz (DE) and Eduardo Camavinga (FR) - in an impactful graphic universe, Mazarine and BOSS Bottled celebrate the triumphant spirit of the limited edition BOSS Bottled Triumph Elixir. 

Our 120 experts imagine immersive omni-channel digital experiences.

From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.

Shu Uemura

Mazarine Asia Pacific supports the brand from the creative conception to production of the social content.

A campaign composed of films and visuals, embodied by the brand ambassadors Wang Yibo and Kiki, shot for the first time in China.

Based in Shanghai since 10 years, our teams work together with brands to grow and amplify their influence in China and the Asia-Pacific region.

Brands benefit from targeted campaigns and social strategies, content creation, as well as innovative digital and “smart retail” experiences.

Numéro 250

Numéro celebrates its twenty-fifth anniversary with a special edition, heralded by eight covers from eight emblematic series in its history: Kate Moss photographed by Nathaniel Goldberg, Natalia Vodianova photographed by Sølve Sundsbø and Naomi Campbell photographed by Peter Lindbergh.

From the first issue, published in March 1999, to the most recent, published last November, this exceptional 250th issue looks back over twenty-five years of creation, and brings together dozens of memorable images signed by its most prestigious photographers, such as Jean-Baptiste Mondino, Txema Yeste, Mert & Marcus, Viviane Sassen, Koto Bolofo and many others...

Numéro has been a leading media in the world of fashion, contemporary art and culture. 

Numéro magazine creates a unique editorial and visual language blending fashion, beauty, art, and design. Numéro offers three editions: Numéro, Numéro Homme, Numéro Art.