La Perla Beauty
The iconic lingerie brand launches La Perla Beauty in collaboration with Mazarine Stories.
Since its beginnings in 1954 La Perla Lingerie has defined contemporary femininity by striking a balance between elegance and seduction. We focused on promoting the avant-garde values of the Italian house as we prepared to launch its beauty brand. Together, we defined the brand platform as well as the editorial and social media strategy of all annual communications. To announce the launch of La Perla Beauty, we designed and produced its first 360° advertising campaign, showcasing the La Perla Signature fragrance with brand ambassador Malika El Masloushi.
"What is behind the woman you see? The woman you don’t see…”
We welcomed the press and influencers at a live phygital brand launch event using our interactive “Smart Player™” device.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.
SHU UEMURA
Shu Uemura has entrusted the development of an international guideline for its global strategy to Mazarine Asia Pacific.
The guideline focuses on the Chinese, Japanese, Korean and Hong Kong markets around the big concept #showbyshu.
Mazarine Asia Pacific also provides social and digital activation on WeChat to be in a position to cover consumers both online and offline to draw their attention to the beauty brand.
BLU MARBLE
The artist Sebastian Errazuriz presents his latest artwork "blu Marble" as part of a new campaign by the e-cigarette company blu. A production signed Mazarine New York.
A contemplative event production by artist Sebastian Errazuriz through a stream that projects the Earth in real time from space. This work is an echo of the famous "Blue Marble" photo taken during the last Apollo 17 lunar mission.
Sebastian Errazuriz honors this iconic photograph by bringing it to life with a monumental outdoor sculpture that broadcasts a live video of the Earth via a NASA satellite: "blu Marble". Mazarine New York has demonstrated a 360° level of expertise in making this art project visible both on the Lower East Side and on the facade of the New Museum.
For the inauguration, Mazarine held a private launch at Galerie Richard Taittinger featuring the artist and an exhibition documenting the project.
An exclusive celebrity guest on this date is Mike Massimino, former NASA astronaut. Known for being the first person to tweet from space, he shared his unique perspective on "blu Marble."