La Perla Beauty
The iconic lingerie brand launches La Perla Beauty in collaboration with Mazarine Stories.
"What is behind the woman you see? The woman you don’t see…”
Since its beginnings in 1954 La Perla Lingerie has defined contemporary femininity by striking a balance between elegance and seduction. We focused on promoting the avant-garde values of the Italian house as we prepared to launch its beauty brand. Together, we defined the brand platform as well as the editorial and social media strategy of all annual communications.
To announce the launch of La Perla Beauty, we designed and produced its first 360° advertising campaign, showcasing the La Perla Signature fragrance with brand ambassador Malika El Masloushi.
We welcomed the press and influencers at a live phygital brand launch event using our interactive “Smart Player™” device.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.
Givenchy - Collection Particulière
A uniquely singular launch campaign for the fashion house’s distinctive collection by Mazarine Stories.
Inspired by Hubert de Givenchy, La Collection Particulière brings the House's vision to life by creating unisex olfactory identities for unique personalities.
We set out to build a powerful story around the collection and the iconic perfume L'Interdit. For each perfume, we designed a visual and audio narrative rooted in couture, the senses and noble materials. The comprehensive digital experience was launched on the Givenchy Beauty website and through a series of satisfying and ASMR content.
Numéro Homme 47
Numéro Homme 47 Spring-Summer 2024
Available on shop.numero.com
With the Paris 2024 Olympic and Paralympic Games fast approaching, this new Numéro Homme celebrates sport with three global icons on the cover.
A soccer legend who demonstrated his talents from PSG to AC Milan, Sweden's Zlatan Ibrahimović recounts his career in an intimate portrait. Three-time basketball champion and gold medalist, the American looks back on his greatest inspirations and his commitment to the Black and LGBT cause.
Jamaican icon and athlete Usain Bolt, holder of the 100m and 200m world records, talks about his childhood, his best racing memories and his perseverance in an exclusive interview.
In the run-up to the historic event that will take the capital by storm this summer, Numéro Homme takes a behind-the-scenes look at the Olympic Games, with insights from Tony Estanguet, President of Paris 2024, judo champion Teddy Riner and Pierre Rabadan, Deputy Mayor of Paris. Then we head to England, with a report on the Boat Race, the famous rowing race between Cambridge and Oxford universities.
