Lancôme - La Vie Est Belle L'extrait
Mazarine Pascalie Design has designed the new bottle of the fragrance La vie est belle L'Extrait by Lancôme. A new sensation that plays on sensual radiance and reflections of amber and gold.
A team of 30 experts, with a singular creative approach, collaborates with brands to evolve their visual identity and create innovative designs for their products and packaging. Thanks to our expertise in design volume, materials and industrial constraints, we explore the latest innovations while following ecodesign principles.
Beforehand, the agency also contributes to strategic thinking and defining the brand platform as well as product naming. Whether in the ultra luxury, premium or mass market, our knowledge of each and their trends means we can help all brands, be they leading or niche.
Aramore
Graphic design of the products and design of the volumes by Mazarine Pascalie Design.
Ferragamo - I See Hug Everywhere
Blurring the lines between reality and AI-generated artistry, Mazarine Digital redefines love storytelling for Ferragamo.
For this campaign, innovation isn’t just a tool—it’s a signature. Our full expertise in AI is brought to life through a masterful blend of human craftsmanship and AI’s power.
True to its name, the Hug bag’s defining feature is its elegant construction, where two straps gently embrace the front panel, reminiscent of a heartfelt hug. This inspired our creative campaign called ‘’I See Hug Everywhere’’, where traditional photography merges seamlessly with cutting-edge AI, crafting a world where the boundaries of perception dissolve.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.